Fashion editors and celebrities are fighting over this fashion brand
With so many fashion brands popping up on Instagram every day, it's hard to know whether to get excited or not. But let me tell you that the hype around De La Vali is very much to be believed.
You might not have heard the name yet, but you've definitely seen the gorgeous summer dresses on your feed, because fashion editors, influencers and celebrities just can't get enough of it.
The likes of Kate Moss, Adwoa Aboah and Clara Paget are all fans, while I've also spotted Hannah Almassi of WhoWhatWear.co.uk and Millie Mackintosh wearing the brand's most popular frock: the white and red polka dot style.
Shop now: DE LA VALI polka dot dress for £352 from FARFETCH
De La Vali are becoming known for their Ibizan heritage and beautiful silk summer dresses, perfect for occasion wear, weddings, and parties, and their mid-range designer prices make it fairly accessible.
But that doesn't mean they can't be worn everyday either, with some of my favourite styles being dressed down with white sneakers and ankle boots.
Shop now: De La Vali Juliet Silk Chiffon Dress for £210 from Browns
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It was founded by friends Jana Sascha and Laura Castro, who grew up in Ibiza and were inspired by this bohemian lifestyle for their designs, which are crafted from high quality silks sourced from Goa, India.
De La Vali only launched in 2017 but thanks to a loyal following, it's now stocked at Browns, Harvey Nichols, Farfetch and Luisa Via Roma, with more stockists lined up to launch soon.
Not bad for a brand that's only a year old.
Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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