On a budget? Enter: the Marie Claire UK Hair Awards 2025 Super Savers—purse-friendly haircare solutions

You don't need to spend big to get results, FYI

Marie Claire Hair Awards 2025
(Image credit: The Vault Stock)

Contrary to popular belief, you don't have to spend big to get your desired results in haircare. There are so many purse-friendly products our judges were desperate to celebrate this year, so that's exactly what we did. With our 'Super Savers' category, we honour the affordable options for at-home care, be it everyday affordable shampoos under £5 or hair tools less than £100, to rival those worth the big bucks.

Want to see the rest of the winners? Don't leave without visiting our roundup of Next-gen Stylers, Targeted Solutions, Relaxing Rituals, Sustainability Leaders and Day-to-Day DIYers.

How are the products tested and judged?

The Marie Claire UK Hair Awards judging panel is formed of a host of industry pros from professional hairdressers and salon owners to journalists, content creators and hair experts to ensure that all products are thoroughly put through their paces.

Here are the very best super savers in haircare for 2025...

WINNER: Best hair waver

WINNER: Best purse-friendly hairdryer

WINNER: Best purse-friendly hot brush

WINNER: Best new tool

WINNER: Best shampoo for curly hair

WINNER: Best toning shampoo

WINNER: Best volumising conditioner

WINNER: Best conditioner for damaged hair

WINNER: Best multitasker

WINNER: Best nourishing scalp treatment

WINNER: Best strengthening treatment

WINNER: Best creative colour dye

WINNER: Best detangling spray for kids

Rebecca is a freelance beauty journalist and contributor to Marie Claire. She has written for titles including Refinery29, The Independent, Grazia, Coveteur, Dazed, Stylist, and Glamour. She is also a brand consultant and has worked with the likes of The Inkey List on campaign messaging and branded copy. She’s obsessed with skincare, nail art and fragrance, and outside of beauty, Rebecca likes to travel, watch true crime docs, pet sausage dogs and drink coffee. Rebecca is also passionate about American politics and mental health awareness.