Geek is officially chic and the sartorial suprise of the summer is, without a doubt, the humble satchel. Gracing the arms of fashion editors, bloggers and all would-be members of the fash-pack, satchels are having a serious fashion moment and are selling like hotcakes worldwide - so snap yours up now
Geek is officially chic and the sartorial suprise of the summer is, without a doubt, the humble satchel. Gracing the arms of fashion editors, bloggers and all would-be members of the fash-pack, satchels are having a serious fashion moment and are selling like hotcakes worldwide - so snap yours up now.
Channelled by the likes of Alexa Chung and Fearne Cotton, the satchel is quick becoming the arm candy to be sporting - and they don't come better than the quintessentially British offerings from the Cambridge Satchel Company.
Inspired by Harry Potter, the company was set up in 2008 by Julie Dean and her mother Freda Thomas. And far from selling to school children, their cult satchels have become 2011's accidental multimillion pound hits.
While the 'handmade in Britain' label and a collaboration with Comme des Garcons have secured a high-end fashion credibility, it's their new fluoroscent styles that we just can't resist. Not only are they tapping straight into the neon trend for this summer, they're also super practical and start at a very reasonably priced £98 - we're sold.
Don't think back to school - think too cool for school.
The satchels are also available at Urban Outfitters online and instore.