This is the coat everyone will be wearing in 2018

We're already on it

(Image credit: Shutterstock/Rex)
Penny Goldstone
By Penny Goldstone
published

We're already on it

Blame it on the cold, or the need to try one last trend before the end of 2017 (if you're bored with your camel coat already), but my Instagram feed has been literally covered in teddy coats. Not quite faux fur, not exactly faux shearling, it is more the texture of a teddy bear. Hence the name.

As you can imagine they can keep you nice and warm in freezing temperatures, without compromising on style if, like me, you just can't make the whole puffa jacket happen.

The teddy had a fashion moment back in AW13 when it graced the catwalks of Max Mara, Tommy Hilfiger and Dries Van Noten, and then the shoulders of Kim Kardashian, Carine Roitfeld and the likes of Alexa Chung - and it couldn't be coming back at a better time.

So how do you wear it for AW17? This season, it's more about the seventies nod, as seen at Chloé, Miu Miu and Dries Van Noten. Think floaty midi dresses, wide leg trousers and ankle boots.

Don't be afraid to mix things up when it comes to texture either, the teddy goes surprisingly well with velvet.

The high street us thankfully full of gorgeous options, leading with this stylish Whistles option by way of ASOS, which caught my eye on Instagram. Shop my favourites below:

Shop now: Whistles Ultimate Teddy Coat for £295 from ASOS

Shop now: FREE PEOPLE Teddy cream faux shearling jacket for £120 from Harvey Nichols

Shop now: Teddy Double Breast Coat for £95 from Topshop

Shop now: TEDDY FAUX FUR COAT for £89 from Warehouse

Shop now: FAUX FUR COAT for £79.99 from Zara

Come January 2018, expect to see this coat a lot on the tube.

Get in on the trend now or regret it later.

Penny Goldstone
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

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