River Island's 30th anniversary collection is legit on fire

In case you haven't really been paying attention, River Island has been a bit of a talking point amongst the style set lately, with hit items such as the pink cardigan and checked coat which all the fashion influencers have been snapping up.

But that's nothing compared to the high-street store's 30th anniversary collection (yep, it's 30, and did you know it had a completely different name before?).

Dropping on the 30th August online here, the collection is an ode to RI's heritage, and the design team have delved into the archives to update some of their classics.

The limited edition women's, men's and kids' collection features a range of premium party wear and day-to-night clothing, accessories and footwear, inspired by River Island’s finest fashion moments from the past three decades.

Think a 1991 handbag reworked with leather and suede to create a cropped fringe jacket complete with bespoke hardware detailing. A classic parka has been given a 21st century twist with a heavily embellished outer and faux leopard fur lining.

River Island’s most successful jean, the Molly, has been updated with a bespoke back patch and embroidered waistband, and an embroidered cat beanie with lavish pearl details is a tribute to that famous cat tote.

Bernard Lewis, founder of the brand, says, 'After thirty years, I’m very proud to see River Island still standing at the forefront of the British fashion industry. 2018 heralds an exciting milestone in our company’s history and distilling the essence of River island’s identity in to clothing; the very lifeblood of the brand, is a fitting celebration of our heritage.'

The RI30 collection will be priced from £25-£250 and launches in-store and online at the end of the month. Enjoy the sneak peek.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.