Marks & Spencer sees lingerie sales soar
M&S’ Brazilian style knickers are flying off the shelves
M&S’ Brazilian style knickers are flying off the shelves
Marks & Spencer has long been the go-to high street store for underwear staples, but now the retail giant has reported a surge in underwear sales thanks to their Brazilian style knickers.
The pants, which sit low on the hips with a cutaway back that’s more covering than a thong, promise to banish visible panty lines underneath clingy and fitted clothing.
Sales of the underwear have soared by more than two-thirds in a year, with a whopping half a million pairs bought in the last three months alone.
Soozie Jenkinson, Head of Lingerie Design at M&S, believes the bumper Brazilian knicker sales at the store are because shoppers want the VPL zapping qualities of a thong but with more coverage.
She said: ‘We designed and launched the Brazilian knicker shape in 2005 – a cheekier cut than the boyshort, but more covering than a thong. This first to market knicker shape was inspired by the sexy bikinis worn by women on the beaches of Rio, hence the name The Brazilian!’
The style comes in a variety of colours and fabrics and is currently on a buy three for £10 offer.
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Pop to your local M&S store to stock up now.