Maria Grazia Chiuri to be honoured at the Fashion Awards 2017

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  • Ir's been a good year for the Dior creative director

    It’s a little while yet until the Fashion Awards 2017 on Monday 4th December, but we’ve just had a little taster of who is already #winning. The British Fashion Council and Swarovski today announced that Maria Grazia Chiuri will receive the Swarovski Award for Positive Change, at the event which will be held at the Royal Albert Hall.

    It’s been a strong year for Dior’s creative director, who presented two successful collection at Paris Fashion Week. Since her appointment in July 2016,  she’s really shaken things up at Dior, and in particular has brought a powerful feminist message to the catwalk.

    Who can forget her use of Linda Nochlin’s battle-cry, ‘Why have there been no great women artists?’ on t-shirts as part of her SS18 collection?

    So it makes sense that the award recognises her contribution to women’s empowerment in the fashion industry, especially given that 2017 has arguably been the year of female empowerment, starting with the International Women’s March, and ending with the #MeToo movement after the Harvey Weinstein scandal.

    Maria Grazia Chiuri

    She’s the second person to receive this accolade, which was presented to the late Franca Sozzani, former editor-in-chief of Vogue Italy, for her positive impact on society.

    Following the announcement, Maria Grazia Chiuri commented, ‘I am delighted and very honoured to receive the Swarovski Award for Positive Change. The feminist movement that has been mine for the longest time has finally struck a resonant chord in society, and this recognition sends a powerful message to all women battling on a daily basis. It also offers a timely opportunity to pay tribute to Franca Sozzani who, last year, was the recipient of the very first award.’

    Dame Natalie Massenet, British Fashion Council chairman, added, ‘With this award Maria Grazia will be celebrated for her successful creative achievements, her contribution to female empowerment within fashion and her determination to encourage women of future generations to believe in themselves. The positive impact she has had on the fashion and global communities makes her a great inspiration to all of us.’

    We couldn’t agree more.

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