There are so many hot new designer handbags for the new season that I simply can't keep up. I will however say that one in particular has caught my eye. One that I've spotted all over fashion week, and one that everyone else it obsessed with too, if the sales at Browns are anything to go by.
I am referring to Chloe’s new ‘C’ ring bag of course, a bag which, the team at Browns tells me, it just can't keep re-stocking fast enough.
It's easy to see why it's been so popular. The shape is a modern twist on a classy lady bag, and the new C logo is subtle enough to please even the logo-averse. It also comes in an array of colours that are simply perfect for spring.
However, it's got a bit of competition from other bag brands. According to Browns, 'Bags are a key driver for SS19 at Browns with a truly global offering with brands from Sweden, Israel, Turkey, Korea, Australia and beyond. Our key player at the moment is Boyy, taking 30% of WW bag sales this past week, with Hong Kong being the highest growth area for the brand and the Karl its most successful shape.'
Gucci is also a steady best-seller, and new brands on the block Complet and GU_DE are also doing well.
Browns adds, 'Strongest continual performers are Chloe and Paco Rabanne, we couldn’t keep the Mini Iconic in stock with reorders being delivered this month. Another undeniable success is the continued rise of the Puzzle bag from Loewe with both big and small continuing to be most popular in week by week sales.'
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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