There are so many hot new designer handbags for the new season that I simply can’t keep up. I will however say that one in particular has caught my eye. One that I’ve spotted all over fashion week, and one that everyone else it obsessed with too, if the sales at Browns are anything to go by.
I am referring to Chloe’s new ‘C’ ring bag of course, a bag which, the team at Browns tells me, it just can’t keep re-stocking fast enough.
It’s easy to see why it’s been so popular. The shape is a modern twist on a classy lady bag, and the new C logo is subtle enough to please even the logo-averse. It also comes in an array of colours that are simply perfect for spring.
However, it’s got a bit of competition from other bag brands. According to Browns, ‘Bags are a key driver for SS19 at Browns with a truly global offering with brands from Sweden, Israel, Turkey, Korea, Australia and beyond. Our key player at the moment is Boyy, taking 30% of WW bag sales this past week, with Hong Kong being the highest growth area for the brand and the Karl its most successful shape.’
Gucci is also a steady best-seller, and new brands on the block Complet and GU_DE are also doing well.
Browns adds, ‘Strongest continual performers are Chloe and Paco Rabanne, we couldn’t keep the Mini Iconic in stock with reorders being delivered this month. Another undeniable success is the continued rise of the Puzzle bag from Loewe with both big and small continuing to be most popular in week by week sales.’