Adele has reportedly turned down a £12 million offer to replace Cheryl Cole as the new face of L’Oréal
The 25-year-old Oscar winner was set to become the cosmetic giant’s highest-paid star ever with a four-year advertising contract and a multi-million pound paycheque.
But months into talks with the firm, the mum-of-one is said to have backed out from the high-profile beauty role, seemingly without explanation.
A source told The Mirror: ‘L’Oréal was in negotiations for the deal with Adele and it looked to be happening – but she just changed her mind on it.’
‘L’Oréal is gobsmacked that she turned down such a huge amount.’ But while the brand may be in shock, Adele’s previously made no secret of her disdain for celebrities who put their names to glitzy, money-spinning ad campaigns.
In 2011, the Skyfall singer said: ‘I don’t want my name anywhere near another brand. I don’t want to be tainted or haunted. I think it’s shameful when you sell out.’
L’Oréal’s huge offer came amid speculation that it was looking to cut off Cheryl Cole‘s long-standing £500,000 a year advertising contract in favour of a fresh new face.
Had she accepted, Adele would have followed in the footsteps of high-profile A-list beauties Penelope Cruz, Eva Longoria and Jennifer Lopez.
While Adele and L’Oréal have yet to comment on the reports, one thing’s for sure – with her rumoured personal fortune of £35million, Adele can certainly afford to pick and choose those campaigns of hers.
What do you think of Adele’s headline-spinning decision? Let us know below…