Adele Makes A Shock Decision That Leaves The Beauty Industry Reeling

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  • Adele has reportedly turned down a £12 million offer to replace Cheryl Cole as the new face of L’Oréal

    Adele has reportedly walked away from a £12million offer to replace Cheryl Cole as the face of L’Oréal, leaving the French beauty brand ‘gobsmacked’.

    The 25-year-old Oscar winner was set to become the cosmetic giant’s ­highest-paid star ever with a four-year advertising contract and a multi-million pound paycheque.

    But months into talks with the firm, the mum-of-one is said to have backed out from the high-profile beauty role, seemingly without explanation.

    A source told The Mirror: ‘L’Oréal was in negotiations for the deal with Adele and it looked to be happening – but she just changed her mind on it.’

    ‘L’Oréal is gobsmacked that she turned down such a huge amount.’ But while the brand may be in shock, Adele’s previously made no secret of her disdain for celebrities who put their names to glitzy, money-spinning ad campaigns.

    In 2011, the Skyfall singer said: ‘I don’t want my name anywhere near another brand. I don’t want to be tainted or haunted. I think it’s shameful when you sell out.’

    L’Oréal’s huge offer came amid ­speculation that it was looking to cut off Cheryl Cole‘s long-standing £500,000 a year advertising contract in favour of a fresh new face.

    Had she accepted, Adele would have followed in the footsteps of high-profile A-list beauties Penelope Cruz, Eva Longoria and Jennifer Lopez.

    While Adele and L’Oréal have yet to comment on the reports, one thing’s for sure – with her rumoured personal fortune of £35million, Adele can certainly afford to pick and choose those campaigns of hers.

    What do you think of Adele’s headline-spinning decision? Let us know below…

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