Zoe Anastasiou
When it comes to brands making an impact on the fashion industry, there is no denying that Loewe is everywhere right now.
From its iconic runway sets to its ever-popular celebrity clientele, the Jonathan Anderson-helmed brand seems to be going from strength the strength. Over the last few years, we've seen Loewe's instantly recognisable basket bag become a highly covetable bag amongst the fashion set. At the same time, the Spanish brand's logo-embroidered tank top instantly achieved sell-out status and continues to be a key wardrobe staple two years after its launch. Not to mention Loewe's Anthurium flower top and Polly pocket-core looks that have become ubiquitous on social media.
Indeed, the brand certainly knows how to create statement items destined to top the wishlists of chic women all over the world, and it seems this summer, everyone is after Loewe's incredibly unique sunglasses.
Emily Ratajkowski wears Loewe sunglasses.
From Emily Ratajkowski to Kylie Jenner, Olivia Cooke, Sofia Richie Grainge, and more, so many of the world's coolest women are investing in Loewe specs right now, and we don't blame them.
While on her much-talked-about honeymoon last year, Sofia Richie Grainge was seen in the brand's flower sunglasses. Interestingly, Tessa Thompson was seen in the same pair late last year.
Meanwhile, Emily Ratajkowski was spotted out in Paris wearing the brand's inflated cat eye sunglasses during its most recent show in Paris, while Kylie Jenner was also spotted in the round iteration of the inflated shades.
Kylie Jenner wears Loewe sunglasses.
Celebrities aside, influencers and industry insiders have been just as keen on the lenses, with front rows at fashion week filled with Loewe's unique designs.
Of course, the evidence is not just anecdotal. Searches for "Loewe sunglasses" have risen 198% in the last twelve months, while specific searches for the brand's inflated cat-eye and aviator sunglasses have risen +122% and +321%, respectively.
Olivia Cooke wears Loewe sunglasses.
It is clear that Loewe's sunglass range is making just as much of an impact as the brand's shoes and handbags right now. We wonder what innovative, internet-breaking accessory the brand will come up with next?
Shop Loewe Sunglasses:
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