Ethical and sustainable fashion is something that needs to be taken seriously, when you know how much fast fashion can affect the environment (according to research, 10,000 items of clothing get sent to landfill every five minutes).
So whilst it can be hard and costly to completely overhaul your wardrobe, there are small steps that can be done, such as investing in brands that are making a positive impact, from which materials they use to produce their clothes, to their carbon footprint.
Whilst Jasmine Hemsley has already shared her favourite sustainable swimwear brands with us, we thought we’d shine the spotlight on a few sportswear brands doing good.
evveervital is a new brand to the UK, with a focus on luxury, sustainably-aware athleisure apparel, using a high percentage of recycled and bio-based materials. The clothing comprises sweat-wicking, anti-bacterial, breathable fabrics, and the High Neck Sweater is made from Br4, Brugnoli’s bio-based fabric for zero compromises between environment and performance.
To stop plastic from polluting our oceans, the activewear giant promises to entirely use recycled polyester by 2024. It has collaborated with Parley on a collection using upcycled marine plastic waste intercepted from remote islands, beaches and coastal communities. After collection, the plastic is baled and sent to Parley supply chain partners, who shred and reworkit to become high-performance polyester yarn: Parley Ocean Plastic™, which is then used to create adidas x Parley sportswear.
This stylish sportswear brand specialises in understated pieces, made with bio-based luxury textiles, using premium raw materials that are eco-sustainable using production processes with a limited impact on the environment. It also aims to be fully sustainable by 2021.
Shop now: FONDA BODYSUIT for £95 from SILOU
Outdoor clothing brand Patagonia has been focused on the environment since launching in the 70s. At least 1 percent of sales is donated to help hundreds of grassroots organisations its core product values are: function, repairability, and, foremost, durability. To limit ecological impact, it focuses on clothing that can last for generations or can be recycled so the materials in them remain in use.
Using luxury fabrics with intelligent technology, PERFF designs and manufactures timeless pieces with a sustainable undertone, with a large percentage of the collection using recycled materials. Their newest Intuition Legging and Passionate Crop top are made from ECONYL, regenerated Nylon which is infinitely recyclable. ECONYL reduces the global warming impact of nylon by up to 80% compared with the material from oil. Additionally, the manufacturers have sustainable and fair-trade certifications.
Shop now: crop top for £55 from PERFF
Cult Australian athletics brand Lorna Jane is taking active steps to become more and more sustainable, such as repurposing and recycling as much packaging as possible in the warehouse, sourcing Australian-owned and managed manufacturing groups and using recycled, reusable, biodegradable materials wherever possible.