Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Beauty
    2. Hair

    As Two Beauty Editors, We’ve Found the Best Shampoos for Curly Hair—These Are the 10 Worthy of Your Attention

    Gorgeous curls start with this first step

    Amerley Ollennu's avatar
    By Amerley Ollennu
    Last updated 19 September 2025 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    best shampoo for curly hair - street style shot of woman with beautiful curls smiles
    (Image credit: Getty Images)
    Jump to category:
    • Best shampoo for curly hair
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    While some people wash their hair every day, we curly folks can usually go a full week without giving our coils a good cleanse. But when we do, it is imperative that we use the best shampoo for curly hair in order to protect our beloved coils and spirals.

    "Characterised by a unique set of traits, curly hair spirals as it grows, and it’s this spiral that results not only in natural volume and texture, but a hair type that’s prone to frizzing and dryness," shares trichologist and founder of The Hair Growth Clinic Hannah Gaboardi. This is why it's important to use the right type of shampoo when caring for your curls.

    Does curly hair need special shampoo?

    Unlike straight and wavy hair textures, natural oils find travelling down the hair shaft a major challenge—and this hair type is often more porous, which means greasy hair is rarely a problem for curly girls. But as you may well know if your locks fall anywhere within the 3a-4c category (check out our guide to curl types)—curls are more susceptible to damage like splitting and breaking. This makes "specialised care and attention to maintain its health and appearance a must," stresses Gaboardi.

    Without using a shampoo specifically targeted for this hair type, our texture is compromised and we're unable to style it how we want to.

    Jennie Roberts, Afro-textured hair educator tells us that "curly hair tends to be dry because natural oils from the scalp have a harder time travelling down the curls. Use sulfate-free shampoos and rich, hydrating conditioners." Whatever you do, always remember your curls are your crown and "regular deep conditioning treatments are essential to maintain moisture and elasticity."

     How often should you wash curly hair?

    While you might not visibly need to wash your curls as frequently as oily hair types, unless you’re living in a bubble and not ever breaking a sweat, you may need to cleanse more often than you think. "Generally, it's advisable to wash curly hair no more than three times a week, as over washing can strip natural oils, which can exacerbate dryness and frizz," explains Gaboardi. However, lifestyle factors should be a consideration too as ultimately, "the goal is to strike a balance that keeps your hair and scalp clean, well-hydrated, and free from sweat and product build-up," adds Gaboardi.

    What should you consider when choosing a shampoo if you have curly hair?

    Taking into consideration how dry curly hair can get, and the abundance of conditioning and styling products it generally takes to keep locks healthy and defined, the type of shampoo you use shouldn’t be an afterthought.

    Look for sulfate-free formulas, as sulfates can strip the hair of natural oils and contribute to dryness and frizz. Opt for a shampoo designed to provide moisture and hydration, containing ingredients like shea butter, coconut oil, or glycerin, which helps maintain the hair's natural moisture balance.

    "Try to avoid shampoos containing harsh ingredients like sodium lauryl sulfate, ammonium lauryl sulfate, and alcohol as these can strip the hair of its natural oils and lead to dryness and frizz," shares Gaboardi. Also, consider your specific curl type, as not all curls are created equal and what works for loose, fine curly tresses is unlikely to cut the mustard when it comes to cleansing tight coils, or more coarse textured manes.

    Oh, and Gaboardi also recommends choosing a shampoo that addresses the needs of not only your curls but your scalp too. We’ve all been there, you’ve not washed your hair in a week, your hair is drier than a desert and soaks up everything you throw at it—but although your hair doesn’t look greasy, your scalp feels overloaded and itchy, and maybe it’s flaking too. You desperately need to give your scalp a deep cleanse, but your usual nourishing shampoo won’t get the job done. That’s where having a shampoo wardrobe comes in handy.

    "Alternating between appropriate shampoos that address the multiple concerns of dealing with curly hair can help manage issues effectively," explains Gaboardi. If you’re experiencing product and dead skin build-up on the scalp reach, for a clarifying shampoo. For dandruff, a medicated variety is best, then alternate between one of the two and a curl friendly, hydrating shampoo. "This approach can help address specific scalp concerns, without compromising the well-being of your curly locks," adds Gaboardi.

    How we tested the best shampoos for curly hair

    Both myself and beauty writer Lollie King have curly hair, and as beauty writers are always on the hunt for the very shampoos that care for our curls. Each one of the below shampoos was tested by us and we considered how well it cleansed the hair and scalp, whether it kept strands hydrated, ease of use, plus how enjoyable it was to use.

    Best shampoo for curly hair

    1. Briogeo Don't Despair, Repair! Super Moisture Shampoo

    Briogeo Don't Despair, Repair! Super Moisture Shampoo

    (Image credit: Briogeo)

    Briogeo Don't Despair, Repair! Super Moisture Shampoo

    Best for damage repair
    Today's Best Deals
    £33 at Cult Beauty

    Reasons to buy

    +
    Doesn't dry out curly hair

    Reasons to avoid

    -
    It's pricey

    I’m a huge fan of this shampoo and have been using it for months. It’s the perfect consistency, not too runny and not too thick. It glides over the hair and feels like it’s coated each one with a moisturising film, and yet it cleanses really well and rinses off with ease – so it doesn’t weight down the hair nor strip it of moisture. This is thanks to the nourishing vitamin and mineral rich algae extract, and hydrating and moisture boosting panthenol, coconut and rose oils – which as you may imagine makes the formula smell beautiful.

    2. Flora & Curl Rose Water Cream Shampoo 

    Flora & Curl Rose Water Cream Shampoo

    (Image credit: Floral & Curl)

    Flora & Curl Rose Water Cream Shampoo

    Best natural shampoo
    Today's Best Deals
    £14.40 at Boots

    Reasons to buy

    +
    Formulated for all curl types

    Reasons to avoid

    -
    It's very runny

    Be careful when using this shampoo for the first time, as a gentle squeeze of the bottle and this runny shampoo filled my palm and ran through my fingers before I could even blink. While I like a thicker consistency, it did mean that the shampoo spread really easily, and I imagine on tighter, textured hair that can be an advantage. It’s packed with softening and hydrating ingredients like rose water, camellia oil and oat milk and so I was surprised at how squeaky clean this left my hair and scalp. It’s not the type of shampoo that you would want to skip your conditioner after using, but equally it didn’t leave my scalp dry or tight.

    3. Ful Purifying Charcoal Shampoo 

    Ful Purifying Charcoal Shampoo

    (Image credit: Ful)

    Ful Purifying Charcoal Shampoo

    Best clarifying shampoo
    Today's Best Deals
    £22 at Boots

    Reasons to buy

    +
    Cuts through build-up in the hair

    Reasons to avoid

    -
    It doesn't smell the nicest

    I really put this charcoal-based weekly treatment shampoo to the test by using it after a I’d used an excessive amount of styling products, not washed my hair in a week and applied a pre-wash treatment oil. But this cleanser was unphased and cut through oil, dirt, product residue and everything else that had made my hair its home. It has a soapy smell, but thankfully while it deep cleansed to perfection it didn’t leave my hair straw like, or tangled, instead it was super soft, and shiny.

    4. Bouclème Curl Cleanser 

    Bouclème Curl Cleanser

    (Image credit: Bouclème)

    Bouclème Curl Cleanser

    Best co-wash
    Today's Best Deals
    £11.90 at Lookfantastic (was £17)

    Reasons to buy

    +
    Revitalises dry hair

    Reasons to avoid

    -
    Can be heavy on fine curls

    Not your typical shampoo, this cleanser does not foam—not even a little bit, which may take some time to get used to. But despite the fact that you don’t get that traditional cleansing experience, it does eliminate dirt, and product build-up on the hair and scalp. Argan oil, virgin coconut oil, and organic aloe vera form a deeply nourishing ultra-creamy formula that’s ideal for super dry curls and warding off frizz. Plus, this co-wash doesn’t require you to follow up with a conditioner, making it economically friendly too. But be sure to rinse it out thoroughly to ensure your scalp is left nice and clean.

    5. Osmo Curl Revival Reinvigorating Shampoo 

    best shampoo for curly hair - Osmo Curl Revival Reinvigorating Shampoo

    (Image credit: Osmo)

    Osmo Curl Revival Reinvigorating Shampoo

    Best professional shampoo
    Today's Best Deals
    £13.85 at Amazon

    Reasons to buy

    +
    Smells amazing

    Reasons to avoid

    -
    Difficult to open - not for type 4 curls

    Part of the latest curl revival collection by UK based professional haircare brand Osmo, I found this shampoo a joy to use on my curls—once I finally got my hands on the stuff. After several attempts I still couldn’t get the pump to work and having tested hundreds of products in my time as a beauty editor I’m no stranger to opening a pump. Thankfully this is easily unscrewed so I poured it out instead (although I love the ease of a pump shampoo and conditioner). The texture is jelly like which was novel, it spread and lathered nicely and a little went a long way. My hair and scalp felt clean and thanks to the avocado oil and jojoba oil it was well moisturised and less frizzy too.

    6. Percy & Reed Give Me Strength Strengthening Shampoo 

    best shampoo for curly hair - Percy & Reed Give Me Strength Strengthening Shampoo

    (Image credit: Percy & Reed)

    Percy & Reed Give Me Strength Strengthening Shampoo

    Best for hair growth
    Today's Best Deals
    £18.75 at Amazon

    Reasons to buy

    +
    Boosts hair growth

    Reasons to avoid

    -
    Geared towards thinning hair

    While beautiful and unique, curly hair is hard work. It’s not a wash and go kinda hair type and sometimes us curly girls are left with no choice but to scrape up our post sleep, flattened tendrils into a high bun, or pony which can lead to thinning and hair loss due to the regular tension. Not only that, straightening by way of heated tools can weaken hair too. Cue, this clinically tested shampoo that boosts hair growth, blocks the hormone responsible for hair loss, injects wheat proteins and amino acids into strands to increase density, deeply hydrates to revive damaged hair and increases elasticity to reduce breakage. It’s easy to use, smells good, lathers well and I found using it twice works best to ensure your scalp is well cleansed.

    7. Vichy Anti-dandruff Shampoo Dry Hair 

    Vichy Anti-dandruff Shampoo Dry Hair

    (Image credit: Vichy)

    Vichy Anti-Dandruff Shampoo Dry Hair

    Best anti-dandruff shampoo
    Today's Best Deals
    £15.50 at Lookfantastic

    Reasons to buy

    +
    Works fast

    Reasons to avoid

    -
    Overwhelming smell

    When dandruff rears its ugly head, it can be a challenge to find a treatment shampoo that doesn’t strip your scalp and already dry hair of every last bit of moisture. Thankfully the Vichy dandruff shampoo comes in two varieties, one for greasy hair and one for dry hair—genius! It gets rid of flakes instantly and offers 6 weeks of dandruff protection thanks to a blend of salicylic acid and anti-fungal active selenium disulfide. And it helped me wave goodbye to the irritated, itchy skin that had developed during a random bought of dandruff.

    8. Umberto Gianni Curl Jelly Wash Shampoo

    Umberto Gianni Curl Jelly Wash Shampoo

    (Image credit: Umberto Gianni)

    Umberto Gianni Curl Jelly Wash Shampoo

    Best affordable shampoo
    Today's Best Deals
    £8.95 at Lookfantastic

    Reasons to buy

    +
    Purse-friendly

    Reasons to avoid

    -
    Thicker hair might need more moisture

    It can be hard to find affordable haircare that caters to all curl types but this shampoo has been formulated for waves, curls and coils which gets a big thumbs up from me. Understanding the needs of curly tresses this is packed with vitamin B5 to help lock in moisture and strengthen strands. It lathers well, gave a good clean and didn’t leave my fine hair feeling heavy or greasy, but it did leave them feeling and looking super soft and shiny.

    9. Shanti Afro & Curly Hair Shampoo

    Shanti Afro and Curly Shampoo

    (Image credit: Future)

    Shanti Afro and Curly Hair Shampoo

    Best vitamin rich shampoo
    Today's Best Deals
    £32.50 at Shanti

    Reasons to buy

    +
    Not too stripping

    Reasons to avoid

    -
    Pricey

    "This has been on rotation in my curl routine for some time and it never lets me down. It isn’t too stripping which is exactly what we need to adequately support our curls. It means that it foams so you feel like you're having a good cleanse, but it doesn’t feel drying. It contains Shikakai which is a rich source of vitamins A, C, D, E and K helping to nourish dry hair and promote growth and mend split ends. There's also tamarind in the formula, which is rich in antibacterial properties that can help soothe your scalp, tackle dandruff and aid the overall strength of the hair." - Lollie King, Senior Beauty Writer

    10. Curlsmith Core Strength Shampoo

    Curlsmith Core Strength Shampoo

    Curlsmith Core Strength Shampoo

    (Image credit: Future)

    Curlsmith Core Strength Shampoo

    Best strengthening shampoo
    Today's Best Deals
    £22 at Lookfantastic

    Reasons to buy

    +
    Made for curls

    Reasons to avoid

    -
    Not the most luxurious packaging

    "The key is in the name, and oh my goodness was this brand built for curls. For hair that needs a bit of reviving, look no further. This is for all curl types and although it looks and foams like a normal shampoo, it contains gentle ingredients which don’t strip your curls of their natural oils. It is enriched with proteins which help with hair growth and strengthen the hair. I like to wash my hair a couple of times per week to make sure that it stays clean and this does the job, every time." - Lollie King, Senior Beauty Writer

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Amerley Ollennu
    Amerley Ollennu

    Amerley is an award-winning beauty & lifestyle journalist who has been writing for the UK’s most well-known glossies, websites and newspapers for almost two decades. Known for her ability to predict the next big trend, there is really very little she won’t try for a story. From microblading and injectables, to 10-step skincare plans and breathing her way to better skin, Amerley loves to share her experiences and write relatable, informative and trend-led features for beauty novices and junkies alike. When she’s not testing the next big thing, you’ll find her perfecting tequila cocktail recipes, listening to female-focused financial podcasts or trying to master the art of meditation.

    Read more
    brunette woman with bouncy blow dry
    Hair The 11 Best Hair Dryers of 2026 for Every Hair Type—Tried and Tested by Our Beauty Team
    selection of the best pre-shampoo treatments tested by Marie Claire UK
    Hair If Your Hair Still Feels Lacklustre No Matter What You Try, a Pre-Shampoo Treatment Could Be What’s Missing
     
     
    woman with tinted maroon sunglasses wearing a beige military style jacket with long, straight blonde hair - best hair straighteners
    Hair The 14 Best Hair Straighteners That Justify the Investment
    hair
    Hair I Haven't Trimmed My Hair in a Year—I Credit This Hydrating Shampoo and Conditioner For My Surprisingly Silky Ends
     
     
    Latest in Hair
    Charlotte Mensah Afro Hair
    Hair Charlotte Mensah Has Spent 40 Years Changing the Conversation Around Afro Hair—Now, Her Legacy Is Going on Display
    Ata-Owaji Victor on Black Hair
    Hair My Black Hair Doesn’t Need to Be a Political Manifesto—Why I’m Opting Out of the Trauma-or-Triumph Narrative
     
     
    The long hair trend and the post-bob era
    Hair I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending
    Heatwave hair loss and seasonal hair shedding
    Hair Heatwave Hair Shedding Is Real—Here’s How a Dermatologist Recommends Protecting Your Hair and Scalp
     
     
    Latest in Buying Guides
    30 AW26 BUYS
    Fashion 30 of the Most Sought-After New Season Buys to Kick-Start Your Autumn/Winter 2026 Wardrobe
    Senior Health Editor trying Rapha, Pas Normal, Universal Colours, and Jelenew cycling gear, in Richmond Park and Brighton
    Fitness I'm a Fashion-Conscious Health Editor Who Just Started Cycling—6 Brands That Finally Nailed Style and Performance
     
     
    Best foundation balms
    Make Up If You’ve Fallen Out of Love With Foundation in Your 30s, This Hydrating, Blurring Alternative Still Gives Impressive Coverage
    Reformation Sale
    Fashion The Reformation Summer Sale Is Full of Autumn Buys—So I Spent Two Hours Finding the Best Ones
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.