But it turns out the Princess Charlotte effect is now a thing too, and it started pretty much the minute she was born, as the GH Hurt & Sons shawl she was wrapped in sold out instantly.
A couple of years on, and she’s got a net value of £3 billion, according to Brand Finance. Yep, £3 billion.
This means she’ll rake in more than Prince George (only £2.4b, the poor bugger), though still less than Kate, who’s contributing £4.7b to the economy each year.
But don’t feel too bad George. Brand Finance’s marketing and communications director Robert Haigh says there’s a simple explanation, ‘This is actually as simple as the relative size of the men’s and women’s fashion markets, by which I mean that Charlotte’s endorsement effect will likely be felt across a much broader range of products and brands or types of clothing than will George’s, allowing a greater scope for the monetisation of her ‘brand’ and hence a higher value.’
That’s just the beginning too, just imagine what it’ll be like when Charlotte starts wearing teen and then adult clothes. We bet she’ll make a frock sell out faster than any decent fashion influencer could.