Because it's the one buy you need for truly flawless skin...
A quick poll of the office tells us that you’re probably one of two types of people: either you wouldn’t be caught dead applying your best foundation without putting on your best primer first, or you just cannot be bothered with it.
For those who can’t be arsed with one, perhaps we might be able to convince you? For those who might want to find a new primer to play with, read on to find one that best suits your needs.
No doubt you’re already well-versed in why they exist; to ‘prime’ the skin and create the perfect canvas for your make-up, while simultaneously keeping it on your face for as long as possible.
But depending on the formula, a primer can also soak up excess oil, blur the appearance of pores, smooth out bumpy skin or neutralise redness. We’re yet to find a concern that the right primer won’t fix.
Find your new favourite primer in our round up of the best below…
Laura Mercier Oil Free Foundation Primer, £30, John Lewis
While it’s not essential, an obvious step you can take when trying to control your skin’s excess oil levels is to look for oil-free formulas.
Hailed as one of the best primers for oily skin that money can buy, Laura Mercier’s Foundation Primer (Oil Free) is a classic in many a beauty lover’s make-up bag, offering maximum priming power, sans oil. The water-based, gel primer blurs the skin’s texture to create a kind of ‘airbrushed’ finish, while also protecting the skin against environmental damage by acting as a vitamin-enriched antioxidant barrier. For mattifying touch-ups, try Givenchy Mat & Blur Touch, £29 at House of Fraser, to keep that blurred, baby skin look looking fresh throughout the day.
Smashbox Photo Finish Radiance Primer, £30, Boots
As well as applying the best moisturiser for dry skin, you need a primer that stops your make-up drying out your skin throughout the day. And if there’s one thing the name Smashbox is synonymous with, it’s primer that keeps your skin looking photo ready all day long.
Their Photo Finish Radiance Primer is great for any kind of skin that needs a glow boost, but especially dry types as it’s jam-packed with hyaluronic acid (aka, the essential ingredient when it comes skin hydration). This one leaves your skin looking so healthy that you can even wear it alone for a fresh faced, dewy look.
Marc Jacobs Under(Cover) Perfecting Coconut Face Primer, £30, John Lewis
For combination skin, the right primer can make your face look dewy and luminous – think glowy, not shiny. If you have combination skin, you’ll struggle with both dry and oily areas, as well as an uneven skin texture that’s sometimes bumpy for no apparent reason.
Described as a ‘deconstructed coconut’ in a bottle, Marc Jacobs Under(Cover) Primer is one of the silkiest primer formulas you’ll ever come across when it comes to evening out skin’s texture. Inspired by how much MJ himself loves coconut water, it contains five forms of the fruit (from cold press to juice), which means skin really reaps the benefits.
The science behind the formula is a bit complicated, but basically all you need to know is that a ‘polysaccharide complex’ preps the skin to hold make-up in place, while simultaneously allowing skin to breathe. Essentially, your face will feel and, more importantly, look its best.
Cover FX Mattifying Primer With Anti-Blemish Treatment, £29, Selfridge’s
As well as having the best acne treatments at your disposal, you also need a primer that won’t make your skin’s condition any worse. Even better, you want one that actually helps to nip your acne in the bud.
Fortunately, a handful of primers are actually designed to help control your sebum levels (an excess of which causes zits) and fight off lingering bacteria. The mattifying properties of this particular primer by Cover FX means you can wave goodbye to shininess.
But that’s not all; its got willow bark-sourced salicylic acid inside, which gently exfoliates the skin and helps de-clog your pores. And for super sore, angry acne, African tree bark helps soothe and reduce inflammation.
Too Faced Hangover Primer, £27, Debenhams
If you have sensitive skin, you know the drill: you want to avoid anything that can irritate. So you’re after a formula that’s silicone, fragrance and alcohol-free wherever possible. Unfortunately, this can take a little trial and error, as what irritates one person’s skin could be another’s complexion saviour. Patch tests are key before slathering it all over your face.
We recommend trying out Too Faced’s Hangover primer. It’s a super-light solution, so not gloopy or pore-clogging and non-irritating. Hooray!
Benefit The POREfessional, £26, Fabled
Enlarged pores are a nightmare. If you have them, then you probably avoid magnified mirrors at all costs. Those giant craters stand between you and your flawless base and something must be done about them.
Spoiler: Your pores will never completely ‘close’ – they are not doors. They also won’t disappear. Sorry. However, with a cracking skincare routine and the right primer you can reduce the appearance.
Your best buy here is one of the most famous primers in the world, Benefit’s POREfessional Face Primer – the clue’s in the name. This little beauty makes short work of minimising the appearance of enlarged pores with its lightweight and velvety formula. It kind of blurs everything – a bit like your favourite Insta filter.
Illamasqua Matte Primer, £28 Illamasqua
If you hate the idea of a primer that’s heavy or greasy, a mattifying primer is what your skincare routine needs. The formula’s tend to be light as air, so it won’t feel like you’re wearing any make-up.
Illamasqua are known for their brilliant primers and this is no exception. It actually helps to regulate oil levels without drying, meaning optimum moisture without looking overly shiny. Make-up also lasts forever on top.
Mac Strobe Cream, £25 John Lewis
Mac’s Strobe Cream is a cult product that’s seen on every make-up stand backstage at fashion week. Why? Because it is unrivaled in its ability to create a luminous, glowy canvas. It’s kind of pearlescent, it’s a bit magical looking and it gives skin life. Whether you’ve had one hell of a heavy night or you’re a seasoned sufferer of dull-skin-syndrome, then this will instantly give you that much needed radiance boost. Whilst you can pop it on before your foundation (like a typical primer) you can also mix it in with your base or use your fingertips to pat a small amount over your cheekbones and onto your cupid’s bow if you want a more controlled highlight.
As they say, fake it til you make it.
Urban Decay Original Eyeshadow Primer, £17.50, Fabled
Of course, the world of primers doesn’t stop at your face – eyeshadow, lip and even mascara primers are equally as essential in our opinion. Once you’ve put all the hard work into creating a smokey eye or steely metallic shadow look you want it to last no?! Well duh. For this you need a concentrated formula that will stop unwanted smudging and creasing. Urban Decay’s Primer Potion is a firm favourite of beauty editors and bloggers all over the globe . Once you’ve tried the original formula, look out for the extensive shade range tailored to specific eyeshadow looks.
So there you have it, the best primer for your skin type, solved.
Consider your skin priming needs well and truly fixed…