The 13 best primers to improve skin texture, radiance, make-up longevity and more

There's one to suit almost every skin concern

Woman smiling with hands on her face wearing gold hoops with her hair up - getty Images 1289362630 - best primer
(Image credit: Getty Images)

When you've spent time getting your make-up exactly right, wouldn't you quite like it if it stuck around all day or night? That's virtually impossible without using the best primer.

This often overlooked step does more than just keep your make-up in place, though. As well as locking down the best foundation, primers can tackle all manner of skin concerns, from boosting radiance to moisturising and even filling in pores and fine lines.

What does a primer do for your make-up?

"Primers are an essential part of my personal make-up routine and a must have in my make-up kit, as they are the first step to a flawless base!" says professional make-up artist Cher Webb. "They are a game-changing product, working in harmony with your skin and foundation, merging and blending for a seamless complexion."

If your only experience with primer is heavy, silicone-based formulas that can cause irritating pilling, then it's time to get reacquainted. These days many primers come with skincare benefits to help look after your complexion while simultaneously helping your make-up stay in place for longer. Ingredients like hyaluronic acid, vitamin B3 (often in the form of niacinamide) and witch hazel extract are now common in modern day primers. Thankfully, that feeling of having a thick layer of something on top of your skin can now be a thing of the past. 

"Primers are designed to adhere to your foundation and can provide amazing results when using the appropriate [one] for your skin type," Cher adds. "They act as an instant filter by reducing the appearance of redness, and adding instant radiance and glow while blurring imperfections."

Types of make-up primers

Nowadays the best primers can even soak up excess oil and blur imperfections. They're able to camouflage the appearance of large pores and smooth out bumpy skin to help your make-up apply more evenly. If you struggle with concealing redness or rosacea, there are colour-correcting primers that will neutralise it, and some come with the added benefit of SPF (though you should always apply a dedicated facial sunscreen before make-up as part of your skincare routine).

Basically there's a primer for every skin type and concern. To help you on your way to finding the best primer, below is a summary of the key different types.

  • Blurring primer: "If you want to minimise pores apply a primer which is designed to blur them," says Naoko Scintu, who has dolled up the likes of Jodie Comer, Karlie Kloss and Florence Pugh. She continues: "Apply the product to the centre of the face or where you naturally produce more oil." The best blurring primers contain lots of emollient to leave your skin smooth and pore-free.
  • Mattifying primer: Oily girls, this one's for you. Not only will a mattifying primer reduce the appearance of pores, it will also control oil production throughout the day. Silicone is the ingredient you need to look out for if you're investing however, our tip is to go light with the primer to stop your make-up from pilling.
  • Hydrating primer: Want to look like you've slugged but don't fancy using copious amounts of your moisturiser? Say hello to a hydrating primer. Naoko's favourite primer in her kit, she says: "A primer that adds as much hydration as possible instantly improves the look and feel of the skin and is a perfect base for make-up." Search for something with hyaluronic acid in it if you're on the hunt for hydration.
  • Colour-correcting primer: Championed by make-up artist Rose Gallagher, who uses a green primer in her make-up for rosacea routine, colour-correcting primers even skin tone ready for foundation. Redness isn't the only colour they counteract, you can get blue primers to even yellow tones and pink ones to even blue ones.

How we tested the best make-up primers

Lots of primers were tested in order to review the very best on the market in this guide, so each one of the below primers has been tested by a member of the Marie Claire beauty team or one of our contributors. As part of the testing process, we looked at everything from how they sat on the skin to whether or not they kept our foundation in place and if they had any additional skincare benefits. Read more about how we test products

The best primers of 2024

1. Milk Makeup Hydro Grip Primer

Milk Makeup Hydro Grip Primer

(Image credit: Cult Beauty)

Lucy's hand showing swatch of Milk Makeup Hydro Grip Primer

(Image credit: Lucy Abbersteen)

Milk Makeup Hydro Grip Primer

Best primer for keeping make-up in place

Specifications

Key ingredients : Hyaluronic acid, B vitamins, aloe water, cherry blossom

Reasons to buy

+
Brilliant for making make-up last longer

Reasons to avoid

-
Very slightly sticky feel in order to grip make-up

This is one of the best primers if you have dry skin and hate when make-up gathers in your dry patches, and/or you need your make-up to really stay in place for a long time. It contains a multitude of ingredients that will help hydrate the skin and creates an invisible veil (that you won't feel) that make-up attaches itself to for long-lasting impact. Something we notice when applying this one is that the formula has a slightly sticky and tacky feel, but this is exactly what you want underneath your foundation and other make-up products to keep them in place—grip by name, grip by nature.

2. Laura Mercier Pure Canvas Blurring Primer 

Laura Mercier Pure Canvas Blurring Primer

(Image credit: Cult Beauty)

Lucy with a bit of Laura Mercier Pure Canvas Blurring Primer on the back of her hand

(Image credit: Lucy Abbersteen)

Laura Mercier Pure Canvas Blurring Primer

Best blurring primer

Specifications

Key ingredients: Microalgae, blurring powers

Reasons to buy

+
Contains no silicone despite being smothing and blurring
+
Very lightweight
+
Silky finish

Reasons to avoid

-
Won't offer a glow boost if that's what you're after

Laura Mercier's primers are kind of legendary. There are multiple options available, including the much-loved Illuminating and SPF versions. However, the Blurring primer, which is oil-free, both mattifies the skin and blurs the appearance of pores, as well as absorbing excess shine that manifests throughout the day. Despite this, we found that it feels incredibly lightweight on the skin, sinking in with ease, and we also noticed it delivers a slight smoothing effect.

3. NARS Radiance Primer SPF 35/PA+++

NARS Radiance Primer SPF 35/PA+++

(Image credit: Cult Beauty)

Lucy with a swatch of NARS Radiance Primer SPF 35/PA+++ on the back of her hand

(Image credit: Lucy Abbersteen)

NARS Radiance Primer SPF 35/PA+++

Best glowy primer for oily skin

Specifications

Key ingredients : Radiance Boosting Complex, Evodia Rutecarpa fruit extract

Reasons to buy

+
Adds serious glow
+
Pink pearlescent finish
+
Lightweight

Reasons to avoid

-
Contains some fragrance, which won't appeal to all

This oil-free primer has a silky texture that sank into the skin with ease when we tested it, with pink pearlescent finish that adds a subtle hint of luminosity under make-up. It's ideal for those with dull complexions that want to add this kind of glow; we found that it adds a visible radiance thanks to its iridescent finish. That said, we found that applying a little underneath make-up doesn't look too glowy on oily skin. Not only that, but the inclusion of broad-spectrum SPF in the formula is a bonus over the top of your dedicated facial sun cream.

4. Charlotte Tilbury Hollywood Flawless Filter

Charlotte Tilbury Hollywood Flawless Filter

(Image credit: John Lewis)

Lucy's hand showing swatch of Charlotte Tilbury Hollywood Flawless Filter in Shade 1

(Image credit: Lucy Abbersteen)

Charlotte Tilbury Hollywood Flawless Filter

Best primer for seriously glowy skin

Specifications

Key ingredients : Squalane, glycerin, illuminating powders

Reasons to buy

+
Can be worn alone or used as a primer or highlighter
+
Creates the ultimate glow
+
12 shades available 

Reasons to avoid

-
Quite expensive

This is an interesting product, designed to create the illusion of flawless-looking "Hollywood" skin. The best way we can describe the effects is that the illuminating formula gives you that "lit from within" look, while finely milled powders work to blur the complexion for a soft focus finish. As well as working as a radiance-boosting primer under make-up, it can also be worn alone or as a highlighter. We find that, either way, it imparts this ultra-healthy radiance and an enviable glow. Top tip: apply it with a buffing brush, as we found it's easy to put too much on—a little goes a long way. 

5. Fenty Beauty Pro Filt'r Instant Retouch Primer

Fenty Beauty Pro Filt'r Instant Retouch Primer

(Image credit: Harvey Nichols)

Luch with a swatch of Fenty Beauty Pro Filt'r Instant Retouch Primer on the back of her hand

(Image credit: Lucy Abbersteen)

Fenty Beauty Pro Filt'r Instant Retouch Primer

Best anti-shine primer

Specifications

Key ingredients : Glycerin, silicone

Reasons to buy

+
Leaves skin silky smooth 
+
Slight mattifying finish 

Reasons to avoid

-
Smaller than others for the price

The Fenty Beauty primer is ideal for those who want to keep shine at bay without drying out their skin with an ultra-matte formula. We found that this oil-free primer is lightweight and silky, smoothing onto the skin easily. The finish is a soft matte, smoothing away the look of our pores and absorbing any excess shine without the instant drying feel of some matte primers—if greasy skin is your biggest concern but you hate a cakey feel, we think it'll suit you well. Overall, we'd describe it as providing a lasting smooth surface for your make-up.

6. e.l.f. Power Grip Primer

e.l.f. Power Grip Primer

(Image credit: e.l.f. Cosmetics)

Lucy's hand showing a swatch of e.l.f. Power Grip Primer

(Image credit: Lucy Abbersteen)

e.l.f. Power Grip Primer

Best affordable primer

Specifications

Key ingredients: Glycerin, sodium hyaluronate, niacinamide

Reasons to buy

+
Non-comedogenic
+
Very affordable

Reasons to avoid

-
Ever so slightly sticky to grip onto make-up

The best e.l.f. products have won over beauty editors and influencers around the world and are the talk of TikTok—and this very primer is one of the most popular buys. We absolutely love for improving make-up’s longevity; it's another one that we found has that slightly sticky texture in order to be able to grip onto your foundation and other base products to really keep them in place. With a reasonable price tag, the formula also contains glycerin and a hyaluronic acid derivative to help keep skin hydrated, plus niacinamide. 

7. Tatcha The Liquid Silk Primer

Tatcha The Liquid Silk Primer

(Image credit: Tatcha)

Lucy's hand showing a swatch of Tatcha The Liquid Silk Primer

(Image credit: Tatcha)

Tatcha The Liquid Silk Primer

Best luxury primer

Specifications

Key ingredients: Hadasei-3 complex, fermented Mozuku algae blend, Akita rice, Uji green tea, amino acids, antioxidants

Reasons to buy

+
Makes skin look super healthy
+
Adds natural radiance

Reasons to avoid

-
Very expensive

It has an undoubtedly luxurious price tag, but this is a lovely silky primer that works so brilliantly underneath make-up. We found it has quite a runny texture that melts into the skin. It’s difficult to articulate how it made my skin look so great—it just looks healthier and more radiant, but not overly illuminated. As well as improving the application and wear of your make-up, silk extracts in the formula also help to protect your skin from pollution. 

8. Bobbi Brown Vitamin Enriched Face Base

Bobbi Brown Vitamin Enriched Face Base

(Image credit: Bobbi Brown)

Lucy's hand showing swatch of Bobbi Brown Vitamin Enriched Face Base

(Image credit: Lucy Abbersteen)

Bobbi Brown Vitamin Enriched Face Base

Best moisturising primer

Specifications

Key ingredients: Squalane, shea butter, hyaluronic acid, Vitamins, B, C and E

Reasons to buy

+
Lovely texture
+
Moisturises and primes
+
Brilliant base for make-up

Reasons to avoid

-
Expensive

This iconic primer-and-moisturiser in one is so popular that, according to the brand, it sells one every 12 seconds around the world. As for why we love it? It smells absolutely divine and is packed with the good stuff for your skin—hyaluronic acid, shea butter, squalane and vitamins B, C and E—to both moisturise and prime your skin for make-up. For me, what really stands out is that it manages to achieve all this without leaving a heavy or greasy feel on the skin. It really is a wonder base. 

9. NYX Professional Makeup The Marsh Mellow Primer

NYX Professional Makeup The Marshmallow Smoothing Primer - best primer

(Image credit: Beauty Bay)

Image showing texture of Nyx Professional Makeup The Marsh Mellow Smoothing Primer on the back of a hand

(Image credit: Lucy Abbersteen)

NYX Professional Makeup The Marsh Mellow Primer

Best mattifying primer

Specifications

Key ingredients : Marshmallow root

Reasons to buy

+
Whipped texture
+
Creates a smooth base for make-up
+
Promises to keep it in place for up to 16 hours

Reasons to avoid

-
May not work as well on dry skin; quite mattifying

Another affordable brand that is loved by many beauty editors and influencers, NYX Professional Makeup’s The Marsh Mellow Primer is another good option for oilier skin types who like a matte finish to their make-up. Though it has a whipped velvety consistency that’s designed to smooth and mattify the skin, it doesn’t feel super drying at the same time—and it did noticeably help to keep foundation in place. While this vegan formula does feel nice and soft on the skin, very dry skin types would probably benefit from using one of the more moisturising formulas in the guide. 

10. MAC Studio Radiance Moisturising + Illuminating Silky Primer

MAC Studio Radiance Moisturising + Illuminating Silky Primer

(Image credit: MAC)

Lucy showing a swatch of MAC Studio Radiance Moisturising + Illuminating Silky Primer on the back of her hand

(Image credit: Lucy Abbersteen)

MAC Studio Radiance Moisturising + Illuminating Silky Primer

Best primer for subtle radiance

Specifications

Key ingredients : Hyaluronic acid, glycerin, jojoba oil, moisture-lcok technology

Reasons to buy

+
Lovely texture that sinks into the skin
+
Promises to keep skin radiant and hydrated for up to 8 hours

Reasons to avoid

-
Might not suit very oily skin types

Another great option if you’re looking for a primer that'll leave your skin looking healthy and radiant, this one from MAC has a buttery consistency that sinks into the skin seriously well. The finish could be described as a super healthy but not “OTT” radiance. Not only does it prep the skin really well for make-up, but it also keeps it moisturised and radiant for up to eight hours, making it a brilliant match for skin that tends to dry out through the day.

11. bareMinerals Prime Time Original Pore Minimising Primer

bareMinerals Prime Time Original Pore Minimising Primer

(Image credit: bareMinerals)

Image showing texture of bareMinerals Prime Time Original Pore Minimizing Primer on the back of a hand

(Image credit: Lucy Abbersteen)

bareMinerals Prime Time Original Pore Minimising Primer

Best primer for oily skin

Specifications

Key ingredients: Buchu leaf extract

Reasons to buy

+
Non-comedogenic
+
Lightweight gel texture
+
Claims to control oil for 24 hours

Reasons to avoid

-
Won't suit drier skin types as well as oilier skin

bareMinerals brought back its iconic Prime Time primer last year, along with three other editions, but the original is the true hero. It's a brilliant choice for oily skin, thanks to its non-comedogenic (non pore-clogging) formula, oil-controlling properties and lightweight feel. As for the user experience, it's comfortable on the skin and definitely keeps shine at bay. While it's not at all drying, those with very dry skin may find that a nourishing primer is more beneficial. Similarly, it doesn't really have any noticeable radiance-boosting properties—but for oily skin that wants a bit of smoothing and shine reduction, it's a great buy. Try the travel size first if you don't want to commit to the full size upfront. 

12. Beauty Pie Wonderfilter Brightening Primer

Beauty Pie Wonderfilter Brightening Primer

(Image credit: Beauty Pie)

Image showing texture of Beauty Pie Wonderfilter Brightening Primer on the back of a hand

(Image credit: Lucy Abbersteen)

Beauty Pie Wonderfilter Brightening Primer

Best primer for glowy skin

Specifications

Key ingredients: FicuCell Vita, simi lipids, micro pearls

Reasons to buy

+
Creates a "backlit" look
+
Melts into the skin 

Reasons to avoid

-
Delivers a definite glow, which won't be everyone's preference

Another one of our best illuminating primers, Beauty Pie's Wonderfilter is exactly that for skin: a radiant, glow-boosting filter. It's another that has a pearlescent glow to it, immediately adding a luminescent vibe to our skin upon application, with a silky texture that's nice and lightweight. It plays really well with make-up with absolutely no pilling, creating a lovely base for foundation. If we're being completely fair, the downside is that it's much more expensive if you don't have a Beauty Pie membership (£35 vs £13.50).

13. Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment

Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment

(Image credit: Boots)

Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment

Best colour correcting primer

Reasons to buy

+
Corrects even the most severe cases of redness and rosacea
+
A very very clever product

Reasons to avoid

-
Can take some trial and error to nail the application technique

This is an incredibly important and clever product. Rose recommends this tub of green cream to anyone suffering from redness or rosacea as it "knocks out the redness, treats dryness and calms the skin" ahead of applying your base product. But she says the key to using it, is using it correctly. Which is warming it in your hands first, then applying it to the areas of redness only, not all over the face. If you've struggled in the past with trying to neutralise redness, you won't believe how you lived without this product. 

Katie Thomas

Katie Thomas is the Senior Beauty Editor at Marie Claire UK. With over 10 years of experience on women's luxury lifestyle titles, she covers everything from the best beauty looks from the red carpet and stand out trends from the catwalk, to colonic irrigation and to the best mascaras on the market. She started her career on fashion desks across the industry - from The Telegraph to Brides - but found her calling in the Tatler beauty department. From there she moved to Instyle, before joining the Marie Claire digital team in 2018. She’s made it her own personal mission to find the best concealer in the world to cover her tenacious dark circles. She’s obsessed with skincare that makes her skin bouncy and glowy, low-maintenance hair that doesn’t require brushing and a cracking good manicure. Oh and she wears more jewellery than the Queen.

With contributions from