World’s most expensive chocolate goes on sale

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  • The £961.48 bar is available to buy at Selfridges

    Following a massive campaign to bring back Wispa Gold, the first bar in the world is available to buy in The Wonder Room at Selfridges for £961.48 – the precise value of its weight in gold.   


The eagerly anticipated chocolate bar will be hand delivered to The Wonder Room at 10am on 3rd August by none other than Spandau Ballet’s Tony Hadley – accompanied by a full team of security personnel.

    The velvety chocolate bar is on display for one week only in Selfridges, London following the announcement that Wispa Gold is back for a limited time. One incredibly keen fan can get involved and show their love for Wispa by making themselves the only person in the world in possession of the first Wispa Gold which will be covered in edible gold leaf and sheathed in an exclusive gold leaf wrapper.

    All proceeds from the sale of the chocolate bar will go to the UK Lowe Syndrome Trust where Tony Hadley has spent many years acting as patron of the worthwhile cause.


Commenting on the activity Selfridges Director of Wonder Room and Accessories Sebastian Manes says: ‘The Wonder Room is always full of the latest must-have gifts. The first Wispa Gold bar is so covetable. We’re proud to have this much loved British treat on sale beside precious pieces of jewellery and we’re sure that to passionate fans of Wispa Gold, it really is worth its weight in gold.’



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