And we’re here for it.
The Meghan Markle effect is real and very, very powerful.
The now Duchess of Sussex, like her sister-in-law, has a very strong influence, whereby her royal seal of approval can make pieces sell out in minutes and turn small British businesses into internationally renowned brands.
In fact, Meghan is now considered more of a trendsetter than most designers, starting fashion and beauty trends from the revival of the boatneck and strappy stilettos to tuxedos.
The most recent trend that the 37-year-old has been credited with starting however is a jewellery trend, and it was her wedding ring that prompted it all.
The trend? Welsh gold.
The royal newlyweds chose Cleave and Company to make their wedding bands, and while Prince Harry chose a Platinum Band with a textured finish, Meghan chose to have hers fashioned from a piece of Welsh Gold gifted to her by the Queen - a tradition for royal brides.
The wedding ring, one of the most photographed in the world we imagine, has then gone on to generate a huge jewellery trend.
But this, according to one family-owned North Wales jewellery brand that uses welsh gold in their pieces, is no surprise.
‘We get a lot of exposure when there is a royal wedding,’ explained a spokeswoman from Clogau during a conversation with People about the royal tradition.
‘It was the same when William and Kate got married. It definitely gives business a boost. Whenever the public becomes aware of the royal connection then there is increased interest in rare Welsh gold.’
So the latest jewellery trend is welsh gold rings…we bet the Queen approves!
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Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. She has worked at Marie Claire UK for seven years, rising from intern to Features Editor and is now the most published Marie Claire writer of all time. She was made a 30 under 30 award-winner last year and named a rising star in journalism by the Professional Publishers Association.
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