Is this going to be the new IT bag of 2019?

There are so many great designer handbags that are worth investing in at the moment, and I'm sorry to say I've got a new one to add to the list, which is hardly going to make it easy for you to choose.

This one comes courtesy of Italian twin sisters Giulia and Camilla Venturini, who named their brand Medea, after Pier Paolo Pasolini’s 1969 film about the Greek mythological sorceress. So far, so bewitched.

The brand isn't new new (it launched in Selfridges last summer), but it's slowly been garnering a cult following on social media, and has certainly caught the eye of a few influencers, including Anna Vitiello and Lisa Aiken - who loved it so much she's bringing it to Moda Operandi soon.

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Why all the love? Well the bag is beautiful in its simplicity. It is a minimalist box tote bag, which comes in several colourways such as tan and red, making it your new go-with-everything bag.

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In fact, I'd go as far to say it's the ultimate layering bag - get a small one for your essentials and a bigger one, in a different colour, for the rest.

The smallest bag is priced for £350, and I think you'll be seeing lots of it, especially with London Fashion Week around the corner.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.