Are these the new Stan Smiths?
When Celine designer Phoebe Philo took her runway bow in a pair of Stan Smiths five years ago, she, perhaps accidentally, started the greatest trainer trend of the decade. And the appeal of a reinvented classic has been with us ever since, our obsession moving between Superstars and New Balances, discovering a whole wardrobe of retro styles to play with.
So imagine our joy when we discovered that the next big re-issue will be Adidas’ iconic Gazelle. How do we know? Because Kate Moss, the shoe’s original poster girl, says so.
Adidas has partnered with Kate and Insta-collage artist Doug Abraham (aka. bessnyc4 on Instagram) to re-launch the 90s style, starting with a genius splice up of the supermodel’s original advertising campaign from 1993.
‘Like the Gazelle, Kate Moss is just as relevant in 2016 as she was back in the 1990s, which is why the image works so well,’ Adidas brand consultant and curator Gary Aspden told Business Of Fashion. ‘Kate told me earlier this year that when it comes to trainers she has always been an ‘Adidas girl,’ so there was an affinity and an existing synergy there.’
Top image, Kate Moss in Gazelles from 1993 by Denzil McNeelance and Adidas. Below images, Doug Abraham's remixed Kate Moss photo for Adidas.
The remixed ad images put a fresh spin on the vintage campaign, which features a young Mossy just hanging out and looking effortlessly cool.
‘We’ve had great success with [re-issuing] the Stan Smith and the Superstar,’ Nic Galway, vice president of global design at Adidas Originals told BoF