Vibrating mascara to hit stores

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  • Estée Lauder launches vibrating mascara

    The world’s first vibrating mascara will hit beauty counters in the US this summer.

    Developed by Estée Lauder, the TurboLash All Effects Motion Mascara is the first of its kind, and is set to make waves in the beauty industry when it reaches stores.

    Vibrating at 125 micropulses a second, the ingenious device creates volume and separates lashes. This may sound like the same claims made by non-battery operated mascaras, but where the new design differs is reportedly in the effectiveness.

    The company claims that the magic lies in the movement, explaining there is, ‘a relationship between vibration, length, volume, separation and curl,’ and that the new product creates ‘perfect mascara application the instant the vibrating brush touches your lash line.’

    It is yet to be confirmed when the mascara will reach UK stores, with a US release set for July.

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