No7's new launches are already selling once every 7 seconds

Meet their latest anti-ageing superheroes

Fan favourite affordable beauty brand No7 has just launched two new anti-ageing beauty products hat are, unsurprisingly, already flying off the shelves. (Remember that line serum from 2007 that featured on BBC's Horizon?)

Like many of the brand's other skincare products, the new No7 Laboratories launches had a thousands-strong waiting list of 36,000 ahead of their releae on the 10th of April. And, according to Boots, they're already selling 1 every 7 seconds.

The two new launches are both serums to target two of consumers' biggest skincare concerns; one for firming skin and one for diminishing dark spots.

No7 LABORATORIES FIRMING Booster Serum, £38, Boots

The first, Firming Booster Serum, targets areas that lose their firmness as we age and is clinically proven to improve these areas in just one week. Four times more firming than any of No7's other serums, the concentrated formula is packed with hydrating hyaluronic acid, hibiscus seed extract to restore collagen levels and Matrixyl 3000 Plus, No7's special anti-ageing technology that targets skin's elasticity.

When 220 women tested the serum over the course of a week, 79% said their skin felt firmer, 76% said it looked tighter and 73% more lifted. Not bad, eh?

No7 LABORATORIES DARK SPOT CORRECTING Booster Serum, £38, Boots

Meanwhile the second, Dark Spot Correcting Booster Serum, tackles uneven pigmentation and visible dark spots for a more radiant and even overall complexion. The visibility of said dark spots reduces in just two weeks.

This one contains PHA, a mild exfoliant for a more even skin tone, mulberry and liquorice to soothe and prevent environmental stress-related pigmentation, and Sephora, Embilica & vitamin C to fade hyperpigmentation.

Sign. Us. Up.