I’ve scoured through Amazon for hours and trust me - these are the best prices I’ve seen in a while

Timeless staples to wear time and time again

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It's Wednesday 17th July - which means it's the final day to take advantage of the Amazon Prime Day fashion deals. As somewhat of a shopping journalist veteran, I can’t tell you how many sales I’ve covered in my time. So naturally, I’ve picked up a few tricks when it comes to browsing online to find the most impressive deals, and when it comes to Amazon fashion, I consider myself an expert on finding the chicest buys at the best prices. So I’ve filtered through the noise to come up with this carefully curated list of the best fashion finds in the Amazon Prime Day sales - you are very welcome.

The biggest sale of the online shopping world is almost coming to a close, and when it comes to the Prime Day sale, there are certain brands that we love to keep an eye out for - Levi’s for the best denim basics (like these longline 501 shorts that are currently only £30) and Amazon’s own brand The Drop for chic summer dresses to name a few. We've already rounded up our top Editors' deal picks along with the best wellness and Pilates and even ghd deals.

Amazon has dropped some pretty great Prime Day fashion deals too, so I’ve taken the liberty of rounding them up for you below. I’ll be updating this story regularly, so expect to find the best Amazon fashion deals currently available to shop - right until the moment it ends at midnight tonight (the 17th of July) - so be sure to check back throughout the day for my carefully curated edit of Prime Day fashion deals. Happy shopping!

Up to 63% off Levi's

Up to 70% off dresses

Up to 51% off shapewear

Up to 46% off wardrobe basics

Up to 40% off The Drop

Up to 60% off Calvin Klein

Up to 20% off JW PEI

Shop our roundup of the best Prime Day fashion deals:

Prime Day dress deals

Prime Day shapewear deals

Prime Day footwear deals

Prime Day denim deals

Prime Day accessories deals

Prime Day swimwear deals

When is the next Prime Day?

While Amazon Prime Day may have now ended, you can expect another Prime Day-level sale event from Amazon to crop up soon. The online marketplace usually holds two major sale events - one in July and one in October - and you can bet we will be rounding up the best fashion deals for you then.

What is Amazon Prime Day?

Prime Day is one of the biggest events in the retail sales calendar. Usually falling in the middle of July, most products on the online marketplace will be slashed in price, so it’s a great time to pick up the products you’ve had your eye on for less. And yes, this includes some of team MC UK’s favourite tried and tested products.

Do you have to have an Amazon Prime membership to take advantage of the deals?

Yes. You will need to sign up for an Amazon Prime membership to take advantage of the Prime Day sales. A prime membership costs £8.99 a month (or £4.49 per month for 18-22 year olds) and comes with plenty of other perks like access to TV and movies and free next day delivery on millions of items. You can even get a 30-day free trial if you’re not sure you want to commit to an ongoing membership, so you basically have nothing to lose by signing up.

How we curated these deals

As Marie Claire UK's Junior Shopping Editor, I'm no stranger to browsing through the online sales to find the very best deals. When it comes to fashion in particular, sale shopping can be quite tricky, especially when there are as many options as Amazon has.

I like to stick to tried and tested brands like Levi's, Calvin Klein and The Drop for pieces that I know will be worth the money. But occasionally some lesser-known brands can surprise me in their chicness. The SHAPERX bodysuit and Rajputana earrings, for example, were unexpectedly affordable additions to my basket that I know I'll wear time and time again.

Essentially: know that I've done all the hard browsing work for you to find the best Amazon Prime Day fashion deals. You are very welcome.

Alternative sales we love right now

Sure, Amazon Prime Day has some great fashion deals available (as the above roundup proves), but the summer sales are in full swing, so I simply had to highlight some of the other brilliant sales on right now:

New lines added to the COS sale

Summer elegance in the Free People sale

For elevated basics check out the ARKET sale

Take an extra 20% off in Anthropologie's sale

Up to 71% off in the Zara sale

More styles added to H&M's up-to-70%-off sale

Valeza Bakolli
Junior Shopping Editor

Valeza Bakolli is Marie Claire’s Junior Shopping Editor. She previously worked at BuzzFeed, where she honed her skills in all things shopping - from gift guide curation to being first on the scene to feature the latest fashion and beauty drops. She’s made it her mission to encourage people to shop mindfully and with purpose. That’s why she dedicates hours of her time every day to finding the best products online so you don’t have to - from small and sustainable businesses wherever possible, of course.