The affordable bag I'm obsessed with is even cheaper in the Amazon Prime Day sale

I've had my JW Pei Gabbi baguette bag for a few years now, and it's the one that always gets me the most compliments. And when people find out how much it costs, because as far as expensive looking handbags go, this one looks like it could have a designer price tag attached to it.

And I'm not the only one with an obsession. Not a fashion week goes by without an influencer or editor toting the vegan leather bag at the shows, and I know Gigi Hadid owns the style too.

The silhouette of the bag, a ruffled baguette style, makes for a timeless, go-with-everything staple, and it comes in an array of covetable hues, from cream to yellow and red, allowing you to pair it with your existing wardrobe.

Its size means you can fit way more things in it than you'd think (iPhone 13 Pro Max, wallet, lip balm and tissues) so I've worn it a lot during the day too, and like I said, I've gotten a lot of compliments over the years.

The good news is that it's a pretty affordable £89, and the even better news is that it's currently 20% off in the Amazon Prime Day sale, making it just £71.20. Not all colourways have been reduced, but you can choose between brown, cream, black, green, lilac and butter yellow amongst other hues.

If you aren't into the Gabbi style, fret not, because a few other best-selling JW Pei bags have been reduced in the sale. But be quick, Prime Day only lasts a couple days, after which the price will go back up again.