Available to buy today, ahead of World Children’s Day on 20th November, the gift set features a Sterling Silver Bracelet and My Smile Charm which symbolises happiness and a brighter future for the next generation. You can also add a Sterling Silver My Girl Pride Charm to it (sold separately), which represents empowerment and gender equality.
As pretty as it is, the best thing about this set is that all proceeds from each sale will go directly to UNICEF, with Pandora not making a profit on the new pieces.
So this means you can directly make a difference by buying and wearing the bracelet, which also doubles up as an excellent Christmas present. UNICEF works to provide underprivileged children with better living conditions, education and protection, also funding life skills training with a focus on programmes that support female empowerment.
Activist Millie Bobby Brown is the face of the Charms For Change campaign, picked for her strong voice and the positive impact she’s having on younger generations.