Lauren Bush teams up with DKNY to launch new range to fight world hunger

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  • We caught up with Lauren Bush to speak to her about her latest range for FEED

    Model and fashion designer Lauren Bush Lauren was in London today to promote her latest collaboration for the FEED range.

    She has teamed up with DKNY to design two bags and a pair of boots, with the profits going to help fight hunger in the developing world.

    We caught up with her in Harrods where she was promoting the new range.

    Lauren formed FEED in 2007, with the mission of using fashion to help feed the world.

    Each purchase sends a food donation straight to UNICEF – the purchase of just one “city survival tote” sends enough emergency food to feed 100 children.

    The designs are practical and utility-based, which Lauren says fits with the ‘DKNY aesthetic’. All products are made with environmentally-friendly materials.

    ‘I had experience of being involved with the United Nations food programme where I saw kids being born into poverty,’ she says.

    ‘It made me want to get involved, but I struggled with the idea of how to activate other young people. Then I realised that as fashion reflects who a person is, it would appeal to socially conscious people.’

    Through FEED Lauren has supported nutrition programmes throughout the world.

    She goes back to visit the people she helps through FEED whenever she can. In May she travelled to Honduras to work with the UN School Feeding Abroad programme, which so far has had a large impact, giving 60m free school meals to children in the developing world.

    In this way FEED marries Lauren’s entrepreneurial spirit with her passion for helping others.

    ‘I love going into the field and learning more. Even as a kid I was entrepreneurial,’ she says.

    ‘Anyone who wants to purchase a FEED bag can. It’s important for people to be in touch and concerned with helping the world.’

    Prices in the new range start at £60.


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