Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Style

    11 stand-out style moments from Olympic fashion history

    These are so much more than your average PE kit…

    By Caroline Leaper
    Published 8 August 2016 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    olympics fashion
    olympics fashion
    (Image credit: Everett/REX/Shutterstock)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    These are so much more than your average PE kit…

    Olympic fashion has often moved at its own beat - sometimes an athlete’s kit can sample from the trends of the times, but sometimes it can take off in an entirely unexpected new direction. So as the 2016 games get under way, we’re taking a look at some of the stand-out looks that history (almost) forgot. These are so much more than your average PE kit…

    The ‘babe’ in the cardigan, Los Angeles 1932 Here’s Mildred 'Babe' Didrikson winding up to win her javelin gold medal at the 1932 Olympics in Los Angeles. And she didn’t even need to take her cardie off.

    (Image credit: Everett/REX/Shutterstock)

    Straw boaters for Team GB, Atlanta 1996 At the 1996 Atlanta Olympics, rower Steve Redgrave led Team GB’s pack of competitors / punters, who really worked the whole Brits abroad look.

    (Image credit: Colorsport/REX/Shutterstock)

    Stella McCartney kits out Team GB, London 2012 Of course, every kit that Stella has designed for Team GB has been pretty special. But her London 2012 fashion moment, naturally, is our pick of the crop.

    You may like
    • Naomi Osaka Sport Walk On Fashion Moment Forget the Front Row—The Most Exciting Fashion Moments Are Happening at Tournament Walk-Ins
    • three women wear Stella Jean Haiti football shirts How Every Well-Dressed Woman Is Styling Their Football Shirt This Summer
    • Dior Haute Couture AW26 runway From Chanel to Balenciaga—I Can't Stop Thinking About These Incredible Haute Couture Fashion Week Looks

    (Image credit: Jane Mingay/REX/Shutterstock)

    Blue satin for Team GB, Munich 1972 Nope, this isn’t a Butlins' summer team photo. This is Team GB arriving in style at the 1972 games in Munich. Note the pale blue satin mini-dresses and uniform block heels.

    Throwback fashion gold, Athens 1896 Meet Spyridon Loues, winner of the marathon at the Athens 1896 Olympics. From the billowing sleeves to the embellished waistcoat, we think his attire is everything.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    (Image credit: Colorsport/REX/Shutterstock)

    Evelyn Colyer is the chicest tennis player ever, Paris 1924 Brit tennis star Evelyn Colyer took home a bronze medal in the 1924 Paris games, after competing in the women’s doubles event. From the cloche hat to the so Chanel cardigan and raised hemline combo, we’re citing her as our new season sportswear muse.

    (Image credit: Parbery/ANL/REX/Shutterstock)

    Ralph Lauren kits out Team USA, Rio 2016 Ralph has been the American team’s official outfitter since 2008, but we feel he takes the whole stars and stripes theme to stylish new levels with the Rio 2016 kit.

    (Image credit: Broadimage/REX/Shutterstock)

    David Wilkie is sooo Seventies, Montreal 1976 Now we know that’s an Olympic gold medal, rather than a seriously Seventies medallion necklace, hanging around Aussie swimmer David Wilkie’s neck. But teamed with those psychedelic trunks and that tufty moustache? There’s a hipster out there somewhere right now trying to recreate this exact look.

    (Image credit: STEVE LEWIS/REX/Shutterstock)

    Abba tributes, Montreal 1976 Note, too, the flared trousers in Russian gymnast Nadia Comaneci’s tracksuit ensemble. The 1976 games really were full of Seventies trends.

    (Image credit: Colorsport/REX/Shutterstock)

    Fashionable fencing, Melbourne 1956 Fencing’s Gillian Sheen is the 1956 Olympics champion, and a total style winner in her white culottes and buttoned poloneck combo.

    (Image credit: Pat Scala/REX/Shutterstock)

    Cathy Freeman takes aerodynamics seriously, Sydney 2000 What better way to ensure you go faster and win gold in the 400 metres final, than to cocoon yourself in a giant Lycra sheath, we say?

    Caroline Leaper
    Social Links Navigation
    Read more
    Naomi Osaka Sport Walk On Fashion Moment
    Fashion Forget the Front Row—The Most Exciting Fashion Moments Are Happening at Tournament Walk-Ins
    three women wear Stella Jean Haiti football shirts
    Fashion How Every Well-Dressed Woman Is Styling Their Football Shirt This Summer
     
     
    Dior Haute Couture AW26 runway
    Fashion From Chanel to Balenciaga—I Can't Stop Thinking About These Incredible Haute Couture Fashion Week Looks
    harry styles running in new york
    Health and Fitness Harry Styles Is Leading the Secondhand Sportswear Trend—19 Picks We're Also Loving
     
     
    Latest in Style
    Kinda Chic Trend
    Shopping Is "Kinda Chic" Kinda Cringe? Everyone's Favourite Fashion Word Just Went Completely Out of Fashion
    @nlmarilyn in transitional autumn outfits
    Fashion Goodbye Summer Dresses, I'm in Autumn Outfit Planning Mode—These 5 Are Fresh
     
     
    voranida outfits
    Fashion Everyone Sophisticated Is Wearing This Lesser-Known, Up-and-Coming Brand Right Now
    Kaia Gerber
    Shopping Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
     
     
    Latest in News
    Kinda Chic Trend
    Shopping Is "Kinda Chic" Kinda Cringe? Everyone's Favourite Fashion Word Just Went Completely Out of Fashion
    Beauty Digest
    Beauty The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
     
     
    Kaia Gerber
    Shopping Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
    Copenhagen Fashion Week street style
    Shopping Kitten-Heel Sandals, Lace Dresses and the Season's New Favourite Shade of Blue— These are the Copenhagen Fashion Week Street Style Trends to Note
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.