Jeremy Scott just made lunch boxes trendy and we’re digging ours out
My Little Pony and Disney Princess for the win.
My Little Pony and Disney Princess for the win.
Just when you thought it didn’t get any cooler than Anya Hindmarch crisp bags and Balenciaga Ikea totes (seriously, only in the fashion world), Jeremy Scott just went and made lunch box bags a thing. And we want IN.
The fashion designer showcased his AW17 designs at New York Fashion Week, and while the statement dresses and fluffy jackets were nice enough, it was the arm candy that really got our attention.
Models were sent down the runway with little lunch boxes featuring cartoon pigs, skunks and even a Michael Jackson caricature. So old school, it’s actually cool.
Sure, it’s a tad bonkers, but we appreciate the nostalgic factor, and it’s quite an easy (and cheap) trend to recreate.
Rather than splashing out a month’s rent on the designer version, all you need to do is dig out your old My Little Pony and Disney Princess boxes. Not that we kept ours, ahem.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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