Exclusive: Eva Chen’s guide to getting behind-the-scenes at LFW

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  • Who to follow at LFW from the woman who knows

    Eva Chen, head of fashion at Instagram, has her finger on the pulse when it comes to the best accounts and hashtags to follow to gain an access-all-areas look into London Fashion Week SS16. Eva exclusively shared her insider tips with Marie Claire, and now we’re letting you in on which accounts and hashtags to keep an eye on.

    Scroll on for Eva’s Insta-guide to LFW

    8 hashtags to look out for:

    #runwayforall: A series featuring models who are redefining industry standards and making sure there’s room on the #RunwayForAll.

    #fashionillustrated: Stories of artists from around the world who are using their imaginations to bring style to life.

    #fashiondreamteam: Posts of group photos or videos recognising the people who make it all happen, or Instagram Stories highlighting key team members.

    #tinycanvas: A series that celebrates nail artists and the miniature works of art they create.

    #triplegram: A series of three photos that designers use to create a visual narrative on their feed. From documenting the making of a dress in three steps, or building anticipation before a show using tiled photos that culminate in a single stunning image. @jacquemus is great at this.

    #runwayinmotion: This hashtag is home to all of the amazing video content that will be coming out of fashion month.

    Who to follow this London Fashion Week:
    I love the creativity of collage artists on Instagram, especially when they take on fashion. Check out @rstheory for cool, trippy fashion editorials and @benjaminseidlerfor pop culture meets haute couture.

    Models @jilly_peppa and @londonemyers post amazing Instagram Stories and show that there’s room on the #runwayforall.

    @fridawannerberger and @manjitthapp illustrate shows from home but give their followers a sense of being there.

    Artist @buttonfruit collaborated with Dries Van Noten to hand paint each and every invitation to their Fall 2016 show in Paris. The video is hypnotic!

    @the.moments takes street style photography to dreamy new levels.

    @pamelagolbin-Chief curator of fashion at Les Arts Décoratifs creates amazing designer Boomerangs.

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