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You heard it here first....
Alex Box is known for being one of the world’s most exciting and brilliant make-up artists. Her accolades are notable: from a beauty book collaboration with Rankin through to her incredible fashion week looks. But she’s probably best know – by most – as the former creative director of make-up brand Illamasqua.
She recently announced her role as beauty editor of Nicola Formichetti’s King Kong magazine. And today she’s announced that she’s launching a beauty line – with a difference. The first ‘product’ she’s launching isn’t a lipstick or an eyeshadow palette. In fact it’s not make-up in the traditional way. It’s The Alex Box Of Cards, a collection of 50 creative ‘touchstone’ cards
MC: Alex what’s this all about? I think people may be expecting you to do a make up range?
Alex: “The Alex Box of Cards is just the beginning! People have always liked what I do because it’s an alternative way of ‘looking’. I’m an artist but also deeply rooted in humanity and philosophy so the things I make are about the exploration of the ‘other.’ My approach has always been one about creativity and boundary pushing. The cards are meant to create beautiful soul solutions for the makeup artist community and also the identity explorer.”
MC: What inspired you to do this?
Alex: “I’m always asked ‘where do you get inspiration from?’ I have a very active brain and sometimes can’t switch off how much creative thought flows through – constantly. But I realise that this isn’t always the case for others, and sometimes it’s a struggle. So I really wanted to help people in those moments who needed a little inspiration by sharing and devising a way to prompt that. My hope is that these cards might ‘ignite’ a spark in them provoking thought and new pathways of creativity in the by using the element of chance.
MC: What do some of the cards have on them? What do they say as an example?
Alex: “I don’t want to give away too much! But the hand written messages are from my heart and are a mixture of practical, philosophical, humorous and esoteric inspirations – for examples ‘Go with your mistake and make it a feature,’ or ‘Don’t look at social media for 1 day.’”
The Alex Box Of Cards will be available for pre order from June 7th at www.thealexbox.com at £45+P&P