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    I'm seeing Taylor Swift for the third time this week – here are 8 Era-inspired outfits I'm considering

    Get your friendship bracelets ready

    Sofia Piza's avatar
    By Sofia Piza
    Published 19 June 2024 In Buying Guides

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    Taylor Swift Eras outfits
    (Image credit: Getty Images, Mango, H&M)
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    • Lover
    • Fearless
    • Red
    • Speak Now / 1989
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    • Folklore / Evermore
    • Midnights
    • The Tortured Poets Department
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    Prepping for the Eras Tour? So am I. More than a year after the tour began, avid UK Swifties can finally witness the long-awaited June tour dates. As a self-proclaimed fangirl I can safely say I have been desperately waiting for this moment.

    After witnessing the Eras tour last year during the Latin American leg and more than one cinema visit to watch the tour's documentary, I can safely say that I have achieved expert knowledge in the art of Eras tour dressing.

    Sofia at The Eras Tour

    Sofia and her sister at The Eras Tour.

    (Image credit: Sofia Piza)

    From sleek cowboy boots to summer dresses that are equally chic and comfortable, I've learned quite a few things about fangirl dressing. My days of sneaking into hotels and chasing tour buses may be behind me, but I still know how to dress for a concert.

    For basics, the concert spans three hours and features 44 songs split into 10 acts for each of Swift's Eras. So comfort really is key when it comes to attending The Eras Tour. My top tip would be to shop your own closet, styling traditional wardrobe basics in T-Swift-approved ways.

    If you're looking to invest in a couple of new pieces, there are some incredible options that are functional both in and out of the arena. Below, I have cherry-picked my favourite outfits to serve as inspiration or as long-term investment pieces, all divided by era to ensure you're not down bad crying and shaking it off all night long.

    Lover

    Marked by pastel colours and romantic motifs, the Lover era marks the beginning of the tour. With flowy flags waving across the stage and unveiling a glorious Swift decked out in a full Versace rainbow bodysuit and Christian Louboutin rhinestone-adorned boots, it truly sets the tone for the rest of the concert.

    This outfit is the physical embodiment of the tour: a Taylor Swift T-shirt, sparkly skirt, cowboy boots, and a pink cowboy hat – perfection.

    Debut Feminine Rage | Classic T-Shirt

    Debut Feminine Rage
    £24.12 AT REDBUBBLE

    Suyggck Women's Sequin Mini Skirt Trendy Sparkly Short Skirt for Night Out Club Party Concert Silver

    Sparkly Short Skirt
    £25.99 AT AMAZON

    Alandra Party Cow-Pink Cowboy Hat With Diamante Droplets

    Pink Cowboy Hat
    £18 AT AMAZON

    Truffle Off White Stitch Detail Cowboy Boots

    Off White Cowboy Boots
    £57.99 AT NEW LOOK

    Fearless

    Fearless was an important era for Swift's career, awarding her the title of youngest-ever artist to win a Grammy award for album of the year, so it's no wonder why it's a fan favourite. Western motifs are essential; no outfit is complete without cowboy boots for this era.

    Fringe Out Denim Jacket

    Fringe Out Denim Jacket
    £140 AT FREE PEOPLE

    Ruffle Maxi Dress

    Ruffle Maxi Dress
    £89 AT M&S

    Faith - Antelope

    Faith - Antelope
    £260 AT BOBBIES

    Floral Earrings

    Floral Earrings
    £17.99 AT MANGO

    Red

    Swift's Red era is all about getting over heartache and forgetting tumultuous emotions from lost love by simply enjoying life. Releasing this album when she was just 22 years old, this album is by far one of my favourites. Inspired by this era? Choose something red and, of course, Swift's classic heart sunglasses.

    The Cardigan White

    The Cardigan White
    £90 AT COU COU INTIMATES

    Dream Calla Organza Mini Dress

    Dream Calla Organza Mini Dress
    £165 AT SISTER JANE

    red sunglasses

    Heart Sunglasses
    £14 AT ETSY

    Gracelyn Loafers

    Gracelyn Loafers
    £133 AT GANT

    Speak Now / 1989

    Speak Now and 1989 have two aesthetics that really merge beautifully together. These albums explore feelings associated with the first stages of romance whilst also exploring independence in all of its guises. From moving to a new city, to getting into a new relationship, these eras are bright, fun, and feature a lot of purple.

    Ribbed Tank Top

    Ribbed Tank Top
    £17 AT COS

    Plumage Wide-Leg Trousers

    Plumage Wide-Leg Trousers
    £427 AT FARFETCH

    Gemvie Summer Cowboy Cowgirl Hat Unisex Roll Up Brim Fedora Straw Sun Hat Western Cowboy Hat Straw Beach Cap Khaki

    Cowboy Hat
    £18 AT AMAZON

    Eden

    Eden
    £44 AT REVOLVE

    Reputation

    The edgiest of them all, this era screams empowerment. Inspired by one of Swift's hardest times in her life, Reputation calls for comfort and a lot of leather. Opt for a sleek leather jacket and a billowing green top as a reference to the snake motifs in this era; you can't go wrong.

    Vintage Leather-Effect Jacket

    Vintage Leather-Effect Jacket
    £49.99 AT MANGO

    Fitted Twill Corset Top

    Fitted Twill Corset Top
    £119 AT MASSIMO DUTTI

    Low-rise Jeans

    Low-rise Jeans
    £35.99 AT ZARA

    Totoe Leather Biker Boots

    Totoe Leather Biker Boots
    £180 AT SELFRIDGES

    Folklore / Evermore

    Two albums that were born from Swift's quarantine-related work, these eras all about boho dressing and making the most of this season's provincial dressing trend that has been taking over social media. Pair a tiered white dress with some comfortable sneakers for endless hours of stress-free dancing.

    Roselene Dress

    Roselene Dress
    £210 AT ROUJE

    See by Chloé Hana Leather Shoulder Bag

    See by Chloé Hana Bag
    £154 AT COGGLES

    Adidas Sl 72 Og W

    Adidas Sl 72 Og W
    £80 AT END

    Reflections of Padarn Silver and Malachite Signet Ring

    Reflections of Padarn Signet Ring
    £109 AT CLOGAU

    Midnights

    Swift's Midnights era nods to '70s nightlife nostalgia with big furry jackets, sequins, and the biggest indie sleaze throwback. Style this era with a glittering maxi dress, classic cowboy boots and a big jacket.

    Sequin Disc-Embellished Relaxed-Fit Recycled-Polyester Mini Dress

    Asymmetric-Hem Slip Dress
    £44 AT H&M

    Cowboy Leather Boots

    Cowboy Leather Boots
    £89 AT MANGO

    Slim Bangle Pink

    Slim Bangle Pink
    £125 AT SARAH NOOR

    Stargazer Fur Jacket

    Stargazer Jacket
    £158 AT FREE PEOPLE

    The Tortured Poets Department

    A new favourite, The Tortured Poets Department is Swift's latest album that includes 31 songs exploring new beginnings, heartache, and a London pub. This era is defined by structured silhouettes and all shades of white. Style a classic lyric tee with a white skirt and flats for ultimate comfort.

    But Daddy I Love Her

    But Daddy I Love Him
    £20 AT ETSY

    Long Flared Skirt

    Long Flared Skirt
    £45.99 AT MANGO

    cap

    The Black Dog Cap
    £34 AT THE BLACK DOG PUB

    Leather Ballet Flats - Black - Arket Gb

    Leather Ballet Flats
    £149 AT ARKET

    What are the bag restrictions at The Eras Tour?

    During the tour's European leg, some venues had a strict no-bag policy. However, at Wembley Arena, each attendee is allowed to bring one bag that is no larger than A4 size (297mm x 210mm x 210mm). Nia Davis, handbag expert at Fiorelli, suggests opting for a clutch that allows for essentials and making the most of pockets for small items that travel easily.

    Marie Claire Newsletter

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    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Sofia Piza
    Sofia Piza
    Social Links Navigation
    Junior Fashion Editor

    Sofia Piza is the Junior Fashion Editor at Marie Claire UK. With extensive experience and a degree in Fashion Journalism, she covers runway trends, shopping picks, celebrity fashion, and industry news.

    Throughout her career, Sofia's work has ranged from in-depth interviews with industry experts and high-profile celebrities to creative production for editorial cover shoots and red-carpet coverage. Born in Mexico and raised in five countries, Sofia's multicultural upbringing has fed into her interest in international markets, leading her fashion week coverage across London, Milan, Paris, New York, and Copenhagen.

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