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    Provincial girl style is set to be your new summer aesthetic

    French girl style but not as you know it

    Jazzria Harris's avatar
    By Jazzria Harris
    Published 3 June 2024 In Features

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    Provincial girl style
    (Image credit: @bubblyaquarius, Getty images, @theindiaedit)
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    Now, I know summer aesthetics seem to be a dime a dozen these days, from the Mediterranean inspired tomato girl trend to the nautical yacht girl summer look, it’s hard to pass a week without a new must-have look entering the sartorial zeitgeist. Well I’m about to throw another one into the mix but, rather than claiming it’s the trend to throw all others out the window, I’ll argue the latest aesthetic popping up on our timelines is actually the perfect hybrid of everything that’s come before. 

    A culmination of the country-side approved cottagecore trend, the market-loving tomato girl, the soft girl in pursuit of a simple life and, of course, the understated quiet luxury look, I’d like to introduce provincial girl style, a laid-back aesthetic that combines elegant details, light fabrics and rustic inspired accessories to create a chic, summer look. 

    @theindiaedit provincial girl style black top white cotton skirt

    (Image credit: @theindiaedit)

    So, what is provincial girl style I hear you ask? Well, the aesthetic draws its inspiration from the french countryside meaning rather than preoccupying itself with curated elegance and the overwhelming need to look polished and expensive, it embraces a more natural, free look. Comfort and easy-wearing are of high importance with light, breezy cotton dresses and co-ords being a go-to combination. Lace and broderie anglaise details are also brought in to give the look a soft, feminine feel. 

    When it comes to accessories, the head scarf or bandana has been elevated to take the place of your best sun hat. Elsa Hosk opted for an off-white style alongside a a lace cami and trousers just last week however lace and gingham prints are also an influencer favourite for a more rustic feel. Lastly, is of course a basket bag and pretty yet comfortable flats for a practical yet still stylish finishing touch.

    A post shared by elsa❤️ (@hoskelsa)

    A photo posted by on

    And, while this look most definitely lends itself to country living, or at least staycation style for city dwellers like me, that’s not to say you can’t bring the vibe into your city looks too. Here Leandra Medine effortlessly bridges the two, pairing rich blue denim with quintessential provincial girl accessories like the headscarf and basket bag. The effect? A relaxed take on city dressing that’s perfect for warm, sunny days.

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    • Drawstring Bags When You're Ready for a Change From a Basket Bag, Carry the Elegant Alternative Fashion Experts Are Wearing This Summer

    A post shared by Leandra Medine Cohen (@leandramcohen)

    A photo posted by on

    So, now you know how to style the provincial girl look, you most likely want to get your wardrobe ready for all the countryside frolicking you’ll undoubtedly be planning. I’ve compiled an edit of the six must-have pieces for any provincial girl, that can both be paired together or easily reworked into your everyday wardrobe. Keep scrolling for your new (or at least upgraded) summer aesthetic. 

    Build your provincial girl wardrobe

    Item 1: Headscarfs

    Free People Lotus Paisley Print Bandana

    Free People Lotus Paisley Print Bandana
    £24 AT FREE PEOPLE

    Urban Outfitters Floral Applique Headscarf

    Urban Outfitters Floral Applique Headscarf
    £15 AT URBAN OUTFITTERS

    Menique Linen Bandana

    Menique Linen Bandana
    £12 AT MENIQUE

    Toast Garden Bloom Print Cotton Bandana

    Toast Garden Bloom Print Cotton Bandana
    £49 AT TOAST

    Item 2:  A lace Top

    Rixo Maribelle Blouse

    Rixo Maribelle Blouse
    £145 AT RIXO

    Anthropologie Forever That Girl Heart Lace Babydoll Top

    Anthropologie Babydoll Top
    £98 AT ANTHROPOLOGIE

    Veronica Beard Evert broderie anglaise cotton top

    Veronica Beard broderie anglaise top
    £175 (WAS £250) AT MYTHERESA

    Sezane Eponine Shirt

    Sézane Eponine Shirt
    £100 AT SÉZANE

    Item 3: A cotton skirt

    M&S Pure Cotton Midi Skirt

    M&S Pure Cotton Midi Skirt
    £32.50 AT M&S

    Louise Misha Paola Eyelet Cotton Midaxi Skirt

    Louise Misha Paola Eyelet Cotton Midaxi Skirt
    £159 AT ANTHROPOLOGIE

    The Row Leddie gathered cotton-poplin midi skirt

    The Row Leddie gathered cotton-poplin midi skirt
    £1470 AT NET-A-PORTER

    & Other Stories Smock-Waist Midi Skirt

    & Other Stories Smock-Waist Midi Skirt
    £87 AT & OTHER STORIES

    Item 4: A ditsy dress

    DÔEN Blanc Bluebell Ballad Midi Dress

    DÔEN Blanc Bluebell Ballad Midi Dress
    £355 AT HARRODS

    Kitri Rosemary Buttercup Rosebud Midi Dress

    Kitri Rosemary Buttercup Rosebud Midi Dress
    £165 AT KITRI

    Nobody's Child Multi Ditsy Floral Leo Midi Dress

    Nobody's Child Multi Ditsy Floral Leo Midi Dress
    £69 AT NOBODY'S CHILD

    DÔEN Julie floral-print cotton-poplin mini dress

    DÔEN Julie floral-print cotton-poplin mini dress
    £233 AT NET-A-PORTER

    Item 5: Basket bags

    Rouje Domi Basket Bag

    Rouje Domi Basket Bag
    £160 AT ROUJE

    Mango Milos Natural Fibre Shopper Bag

    Mango Milos Natural Fibre Shopper Bag
    £35.99 AT JOHN LEWIS

    Saint Laurent Panier medium leather-trimmed raffia tote

    Saint Laurent Panier medium leather-trimmed raffia tote
    £1535 AT NET-A-PORTER

    Chloe Woody small raffia basket bag

    Chloe Woody small raffia basket bag
    £550 AT SELFRIDGES

    Item 5: Cute flats

    Next Forever Comfort® Leather Weave Mary Jane Shoes

    Next Forever Comfort® Leather Weave Mary Jane Shoes
    £46 AT NEXT

    Ancient Greek Sandals Homeria

    Ancient Greek Sandals Homeria
    £335 AT ANCIENT GREEK SANDALS

    Jeffrey Campbell Pickin' Daisies Mesh Flats

    Jeffrey Campbell Pickin' Daisies Mesh Flats
    £148 AT FREE PEOPLE

    Russell & Bromley Siracuse Fisherman Sandals

    Russell & Bromley Siracuse Fisherman Sandals
    £275 AT RUSSELL & BROMLEY

    Marie Claire Newsletter

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    Jazzria Harris
    Jazzria Harris
    Freelance Fashion & Beauty Writer

    Jazzria Harris is a freelance fashion and beauty journalist with over 8 years experience working in the industry. At just 4ft 11, she’s an expert in petite dressing and previously wrote the column Jazz’s Short Stories giving tips and advice on dressing for petite proportions. Her wardrobe staples are a great black blazer, a hardworking slip skirt and of course a great pair of heels (for the extra inches, of course). Jazz has written for publications including ELLE UK, heat magazine, Eliza, Women & Home and more.

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