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    I just got back from Iceland and everyone was wearing these chic yet cosy outfits on repeat

    Meet your new winter wardrobe

    Valeza Bakolli's avatar
    By Valeza Bakolli
    Published 14 January 2024 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    iceland fashion - three women wearing neutral winter clothes 1443040193
    (Image credit: Getty Images)
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    I spent the last week in Iceland and if there’s one thing I discovered pretty quickly it’s that Icelanders know how to stay looking chic in the coldest weather. With temperatures averaging -5°C in winter months and only around five hours of daylight during the winter solstice, locals are no strangers to cold weather dressing. 

    From fair isle jumpers and woollen accessories to embroidered snow boots and surprisingly elegant puffer jackets, the Icelandic population has nailed the art of dressing for the cold while still looking elevated. 

    I was inspired. My winter wardrobe has been lacking in recent years—perhaps due to the frustratingly mild and wet winters we’ve had lately. As a shopping editor, my first move was to scour through the online shops as soon as I got back to replicate some of the chic-yet-cosy outfits I saw all over Iceland.

    So if you’re stuck in a style rut at the moment (especially with the sudden cold snap we’ve been experiencing) then not to worry, I’ve got your back. Keep scrolling for my list of all the items you need to add to your wardrobe that are stylish, and most importantly, practical.  

     1. Fair isle jumpers 

    A seasonal classic for a reason, the humble fair isle jumper is having a major resurgence right now. Opt for oversized woollen styles in neutral colourways to make your look feel the most elevated.

    iceland fashion - woman wearing white and grey fair isle jumper

    GAP Fair Isle Knit Mock Neck Jumper
    £39 AT GAP

    iceland fashion - woman wearing fair isle knit and denim skirt

    DÔEN Harvest Fair Isle knitted sweater
    £435.71 AT NET-A-PORTER

    iceland fashion woman wearing fair isle jumper

    Raey Fair Isle Wool-Blend Crew Neck Jumper
    £525 AT MATCHES

     2. Snow boots 

    Snow boots are both cosy and chic, and I've been seeing embroidered styles everywhere at the moment. Beige and tan models feel the most elevated when paired with a tonal look.

    iceland fashion - brown lace up snow boots

    Penelope Chilvers Cosmos Suede Boot
    £269 AT PENELOPE CHILVERS

    iceland fashion - brown snow boots with platform sole

    Bobbies Iga Boots
    £275 AT BOBBIES

     3. Knitted hoods and headbands 

    Don't underestimate the power of knitted accessories. I've been seeing woollen hoods and headbands all over—when it comes to keeping your head warm, they're the chicest styles around.

    iceland fashion - woman wearing white cashmere hood

    ARKET Cashmere Hood
    £67 AT ARKET

    iceland fashion - woman wearing black knitted hood

    Rise & Fall Cashmere Hood
    £85 AT RISE & FALL

    iceland fashion - woman wearing cream knitted hood with drawstring

    TBCo Merino Wool Hood
    £55 AT TBCO

    iceland fashion - cream marl knitted headband with gold bird logo

    Hicks & Brown The Bircham Headband
    £32 AT HICKS & BROWN

     4. Long puffer coats 

    ARKET's iconic black puffer coat catapulted my love for a longline puffer, and they seem to be everywhere at the moment. Whether you prefer a casual style or something more quilted and elegant, there are loads of options to choose from.

    iceland fashion - woman wearing black long puffer coat over yoga set

    Alo Yoga Gold Rush Puffer Trench
    £405 AT ALO

    iceland fashion woman wearing beige quilted long coat

    Nobody's Child Camel Quilted Wrap Coat
    £49 AT NOBODY'S CHILD

    iceland fashion - woman wearing dark brown long puffer coat

    ARKET Long Down Puffer Coat
    £249 AT ARKET

     5. Dr. Martens 

    Don’t sleep on chunky boots in the frosty weather. My partner wore Docs on our trip to Iceland and they held up better than my snow boots on the icy roads. Dr. Martens have a particularly sturdy rubber sole, which stays firm on slippery ice and easily crunches through snow. My favourite? The incredibly cosy fur-lined styles.

    iceland fashion - woman wearing doc martens jadon boots with fur lining

    Dr. Martens Jadon Faux Fur Lined Platform Boots
    £210 AT DR. MARTENS

    iceland fashion - woman wearing fur lined short chelsea boots

    Dr. Martens Lenore Faux Fur Lined Burnished Chelsea Boots
    £180 AT DR. MARTENS

    6. Patterned coats

    Layered over chunky cable knits, these embroidered and printed coats are the epitome of cosy yet chic styling. Stitched detailing and floral prints reigned supreme on Iceland’s finest dressed. 

    iceland fashion - woman wearing wool coat with stitched and collar detail

    Toast Blanket Stitch Indigo Coat
    £655 AT TOAST

    iceland fashion - woman wearing embroidered coat over knitwear

    East Taupe Wool Bomber Jacket
    £175 AT EAST

    Iceland fashion - woman wearing wool coat with stitch trim and scarf detail

    East Tiana Embroidered Scarf Wool Coat
    £190 AT EAST

     7. Floral knitwear 

    There's a time and place for paired-back knitwear—it's an essential part of the capsule wardrobe, after all. But, I've recently spotted an influx of floral knits appearing in 'New In' sections across the internet. From cool-girl Rouje to high-street hitters such as Monsoon, add winter florals to your seasonal wardrobe.

    Iceland fashion - woman wearing embroidered floral cardigan

    Rouje Atlas Cardigan
    £325 AT ROUJE

    iceland fashion - woman wearing cream cardigan with black floral embroidery

    Monsoon Paisley Embroidered Cardigan Ivory
    £50 AT MONSOON

    iceland fashion - woman wearing floral embroidered navy jumper

    Boden Embroidered Crew Neck Jumper
    £77 AT BODEN

    Marie Claire Newsletter

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    Valeza Bakolli
    Valeza Bakolli
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    Junior Shopping Editor

    Valeza Bakolli is Marie Claire’s Junior Shopping Editor, and as such, she’s made it her mission to encourage people to shop mindfully and with purpose. In her role, she covers all things shopping - from thoroughly road testing the best fitness kit to keeping a finger on the pulse of what’s new in fashion and beauty. She dedicates hours of her time every day to scouring the online stores, finding the best products online so you don’t have to (from small and sustainable businesses wherever possible, of course).

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