Emily Ratajkowski is the latest Tomato Girl - here’s where to shop her look

This TikTok trend is ripe for a summer 2024 revival 

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Emily Ratajkowski Tomato Girl Summer
Emily Ratajkowski embracing Tomato Girl Summer
(Image credit: Getty Images)
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It seems like every week there’s a new trend - a Something Girl Summer or a new core (ballet, cottage, coastal cowboy, the list goes on), but despite TikTok endlessly cycling through micro-trends, some styles have sticking power. Case in point: Tomato Girl Summer, which is back this year and more literal than before.

Stepping out in New York earlier this week, Emily Ratajkowski wore an asymmetrical mini dress from celebrity favourite Miaou. Riffing off retro postcards, the ‘Helga’ dress is splattered with saucy vegetables (or is it a fruit?) and grocery cart motifs. It hangs from 90s-style pin-thin straps and falls to a cowl neckline.

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The former model and podcast host teamed the fruity ‘fit with wraparound shades and green suede Reebok Club C trainers—she has the same pair in white, so there’s another trend with style mileage—and layered necklaces.

Shop Emily Ratajkowski’s look

Befitting a summer spent sauntering around Italy’s Amalfi Coast, the Tomato Girl trend exudes La Dolce Vita; think sun-drenched shades, juicy prints, and fuss-free styling. It’s that viral Loewe heirloom tomato meme that spawned an actual Loewe clutch bag. It’s fun, Instagram-friendly, and just the right amount of whimsy.

Here, we roundup the ripest Tomato Girl Summer picks for your next trip to the farmer's market.

Shop our Tomato Girl Summer picks

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Mischa Anouk Smith
Mischa Anouk Smith
News and Features Editor

Mischa Anouk Smith is the News and Features Editor of Marie Claire UK, commissioning and writing in-depth features on culture, politics, and issues that shape women’s lives. Her work blends sharp cultural insight with rigorous reporting, from pop culture and technology to fertility, work, and relationships. Mischa’s investigations have earned awards and led to appearances on BBC Politics Live and Woman’s Hour. For her investigation into rape culture in primary schools, she was shortlisted for an End Violence Against Women award. She previously wrote for Refinery29, Stylist, Dazed, and Far Out.