I'm going to be totally honest here. As a beauty editor, the words 'Amazon Prime Day' send a bit of a shudder down my spine. You see, I've dedicated my career to ensuring no one wastes money on beauty products that 1. don't deliver and 2. they don't use. And Prime Day beauty deals make this job harder for me.
I get it, everyone loves a bargain. But the truth is, discounts can turn even the most restrained of us into crazed shoppers. My advice? Try to slow things down today. The beauty industry is responsible for a huge amount of waste, and global sales (like Prime Day) only generate more. Ask yourself, do I really want this? For example, if you're shopping for a new foundation, a new night cream, a new mascara or even a new cleanser, then today is a good day to save some money on your favourites—those cult, bestselling Amazon beauty products you know and love. For some personal insight, today I will be stocking up on my long-term favourite L'Oréal Elvive Glycolic Gloss hair routine bundle.
Prime Day is not, however, a day to spend without having a set goal. In fact, there are a whole load of Prime Day beauty deals that I try to avoid, and I really recommend you do the same. So here is my advice: steer clear of these Prime Day discounts...
1. Affordable products you can find elsewhere
I'm going to let you in on a little secret: not all discounts are what they seem. It's important to remember that a number of more affordable beauty products are almost always on discount in places like Boots and Superdrug—so don't be lured in with Amazon's 'big discount' messaging. In reality, those products are usually available for less money elsewhere (so do you research).
What Amazon Prime Day is good for, however, is bundles. Through buying a bundle of products, like a shampoo and conditioner or fake tan and mitt kit, you can save a pretty penny on Prime Day.
Instead: Look for cost-effective bundles
2. Make-up I've never tried
I am not a religious wearer of make-up. Truthfully, testing it out day after day for work means I tire of it quickly and want to give my skin a break when I'm not working. Having said that, I'm a total magpie for new make-up products, but they only sit in my drawers collecting dust. That's why I have a rule that means buying no new make-up discoveries on Prime Day. Instead, I use the discounts as an excuse to stock up on old favourites.
Instead: Restock favourites
3. Products I've never researched/heard of
It's so easy to fall into the Amazon browsing trap. I could spend hours scrolling through the Prime Day beauty deals, adding everything that piques my interest to my basket. In truth, this is a recipe for disaster—chances are, half of the products won't live up to their claims, and I'll never use them again after first use.
Before Prime Day, I set out with a wishlist of products I want to try. If they're discounted in Prime Day, I'll buy them. If they're not? Then I'll just have to keep saving.
Instead: Shop from a wishlist
4. Electrical 'dupes'
Look, I know we're all praying for the day Dyson discounts its hair tools—but sadly it very rarely happens. Don't use Prime Day as an excuse to stock up on 'dupes' that don't deliver. When it comes to spending money on electrical items, do your research and stick to brand names you know—it's the best way to prevent wasting money and adding to landfill. There are plenty of great beauty tools created by reputable brands that have discounted their cult products, such as Shark and ghd.
Instead: Gadgets that stand the test of time
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I rely heavily on expensive skin tints to give me a glowy base, but this £7.98 complexion enhancer has replaced all of themWhat is this sorcery?
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I'll stop gatekeeping—this shine-boosting hair product is my secret to super-glossy, vibrant lengthsAnd it's not *that* expensive
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The new ghd wet-to-dry tool creates a bouncy blow-dry in very little time - it's so easy to use that I haven't touched another styler sinceConsider me impressed!
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This bestselling US serum is renowned for giving seriously radiant skin, but it’s been reformulated for the UK—how does it compare?This way for the full glowdown
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There are some terrible beauty products on Amazon—but, as a group of editors, we love these 11 bestsellerThe wheat among the chaff
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This depuffing skincare tool counts Sydney Sweeney & Nicole Kidman as fans—and I'm soldYou've probably seen it on TikTok
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I’ve been walking around feeling like a radiant goddess—and it’s all thanks to this shimmering body oilIt makes my skin look *and* smell incredible
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This retinol serum has hundreds of 5-star reviews on Amazon—and I can confirm that it’s one of the best I’ve ever triedBrighter, smoother skin incoming
