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    1. Beauty
    2. Make Up

    Hailey Bieber is *the* beauty trendsetter of 2024—here are her 12 best make-up looks ever

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    Rebecca Fearn's avatar
    By Rebecca Fearn
    Published 22 March 2024 In Features

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    Best Hailey Bieber Beauty Looks
    (Image credit: Getty Images)
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    It's difficult to deny that Hailey Bieber is one of the biggest beauty inspirations of the moment. Whether it's her covetable manicures or her choppy bob haircut, Hailey can do no wrong. In fact, when she launched her own beauty brand, Rhode, we all came running! 

    She also has some of the most effortlessly beautiful make-up looks in the game. With glowing, highlighted skin, ultra-glossy lips, she nails it, regardless of whether she's going to a red carpet event or is just popping out casually. 

    Many of her looks are created by esteemed makeup artist Mary Phillips, who also works with the likes of Kendall Jenner and Jennifer Lopez. Phillips' glam is seriously beautiful, and her Instagram page is full of ideas.

    Speaking of ideas, as an avid Hailey Bieber follower, I've selected 12 of the best Hailey Bieber beauty looks, along with how to emulate them yourself. 

    1. Red gloss

    A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)

    Hailey is head-to-toe party-ready here, and her make-up is no exception. I love how she breaks the usual 'rule' of only focusing on one feature; here, she proudly wears a red glossy lip with ultra-flushed cheeks. Reach for a liquid pink blush that has added glow, along with, of course, a red glossy lip product to recreate. 

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    Best Hailey Bieber Beauty Looks

    NARS Afterglow Liquid Blush in Orgasm
    £27.45 AT LOOKFANTASTIC

    Best Hailey Bieber Beauty Looks

    Refy Lip Gloss in Red
    £16 AT REFY

    2. Frosted pinks

    A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)

    The levels of obsession for this frosty pink balletcore look are unrivalled. I mean, who said you can't wear pink *everywhere*? This look centres around those glossy glitter lips, pink flush and subtle glossy eye. 

    Best Hailey Bieber Beauty Looks

    Charlotte Tilbury Beauty Light Wand in Pinkgasm
    £30 AT CHARLOTTE TILBURY

    Best Hailey Bieber Beauty Looks

    Victoria Beckham Beauty Posh Gloss in Martini
    £30 AT VICTORIA BECKHAM BEAUTY

    3. Hollywood contour

    A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)

    Hailey's gorgeous tonal look celebrates contoured, bronzed skin and, again, a glossy lip—and it's perfect for a night out. A contouring stick (like the one below from Clinique) makes this super easy to copy, along with a brown gloss. 

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    Best Hailey Bieber Beauty Looks

    Clinique Chubby Stick Sculpting Curvy Contour
    £26 AT LOOKFANTASTIC

    Best Hailey Bieber Beauty Looks

    Maybelline Lifter Gloss Lip Gloss in Cocoa Zing
    £9.99 AT LOOKFANTASTIC

    4. Blue wash

    A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)

    Want to wear colour but without fully committing? Opt for a subtle wash across the eyes, as per this look. Blue is perfect for spring/summer—and don't be afraid to pair it with a semi-bold lip. If Hailey says it's okay...

    Best Hailey Bieber Beauty Looks

    Glossier Skywash in Pool
    £18 AT GLOSSIER

    Best Hailey Bieber Beauty Looks

    Macximal Silky Matte Lipstick in Velvet Teddy
    £25 AT LOOKFANTASTIC

    5. Lilac liner

    A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)

    Alternatively, if a full wash of colour on the lid scares you, try a subtle liner flick. This lilac is very Hailey coded! 

    Best Hailey Bieber Beauty Looks

    NYX Vivid Brights Liquid Eyeliner in Lilac Link
    £8 AT SEPHORA

    Best Hailey Bieber Beauty Looks

    NUDESTIX Nudies Matte All Over Face Bronze Colour
    £22.50 AT LOOKFANTASTIC

    6. Matte mauve

    A post shared by Mary Phillips (@maryphillips)

    Combined with beachy waves and a nude lipstick, this soft mauve shadow has such an impact. Merit's 'Social' hue is a must-try for this one, with a buildable formula that offers sheer to high payoff. 

    What to read next
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    • Autumn Nail Trends 2026 From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends

    Best Hailey Bieber Beauty Looks

    Merit Solo Eyeshadow in Social
    £26 AT MERIT

    Best Hailey Bieber Beauty Looks

    Refy Lash Sculpt
    £20 AT REFY

    7. Gothic glitter

    A post shared by Mary Phillips (@maryphillips)

    A standout matte burgundy lip is an anomaly for Hailey, who normally goes for glossy neutrals. But it suits her beautifully, particularly with a subtle sparkle tint on the eye. Perfect for parties.

    Best Hailey Bieber Beauty Looks

    Rare Beauty Lip Soufflé Matte Lip Cream in Strengthen
    £21 AT SPACE NK

    Best Hailey Bieber Beauty Looks

    Stila Glitter & Glow Liquid Eye Shadow in Diamond Dust
    £23 AT LOOKFANTASTIC

    8. Smoke show

    A post shared by Mary Phillips (@maryphillips)

    You truly can't beat a classic smokey eye, which can be recreated easily with the help of the below Vieve palette. Combine with a neutral lip to let eyes have their moment; matte or glossy, it's up to you. 

    Best Hailey Bieber Beauty Looks

    Rhode Peptide Lip Tint in Espresso
    £16 AT RHODE

    Best Hailey Bieber Beauty Looks

    Vieve Soul Shadows in Noir
    £29 AT CULT BEAUTY

    9. Shimmering Barbiecore

    A post shared by Mary Phillips (@maryphillips)

    This is like a slightly elevated version of her earlier low-key pink look, with more sparkle and heavier pigments. Focus on perfecting that shimmering eye, along with a glossy flush and lips. 

    Best Hailey Bieber Beauty Looks

    Beauty Pie Triple Beauty Luminizing Highlighter Wand (Champagne)
    £11 AT BEAUTY PIE (MEMBERS' PRICE)

    Best Hailey Bieber Beauty Looks

    Jones Road Sparkle Wash in Barely Pink
    £24 AT JONES ROAD

    10. Old-school glamour

    A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)

    Yes, you can absolutely wear red on the lips *and* eyes, even at the same time. Keep the lip matte, while keeping your eyeliner super fine for a less-is-more approach. 

    Best Hailey Bieber Beauty Looks

    Dior Diorshow Waterproof Felt Tip Liquid Eyeliner in Matte Burgundy
    £32 AT DIOR

    e.l.f. O Face Satin Lipstick in No Regrets

    e.l.f. O Face Satin Lipstick in No Regrets
    £9 AT E.L.F.

    11. Colour pop

    A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)

    A typically Hailey look, with brushed up brows, flawless skin and a pop of vibrant colour on the eye. Yellow neon liner is amazing for parties and festivals, but worn subtly also really works for summer in general.

    Best Hailey Bieber Beauty Looks

    Barry M Hi Vis Neon Liquid Eyeliner in Lights On
    £4.99 AT BARRY M

    Best Hailey Bieber Beauty Looks

    got2b Glued 4 Brows & Edges 2in1 Gel
    £5.50 AT BOOTS

    12. Balletcore

    A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)

    Finishing on (you guessed it) even more pink. A slick of liner and pop of pink on the cheeks is complemented by ultra-pretty hair accessories. 

    Best Hailey Bieber Beauty Looks

    Charlotte Tilbury Pillow Talk Crystal Dimension Eyeliner
    £24 AT CHARLOTTE TILBURY

    Best Hailey Bieber Beauty Looks

    Makeup By Mario Soft Pop Plumping Blush Veil in Pinch Me Pink
    £30 AT SEPHORA

    Rebecca Fearn
    Rebecca Fearn
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    Freelance Beauty Journalist and Contributor

    Rebecca is a freelance beauty journalist and contributor to Marie Claire. She has written for titles including Refinery29, The Independent, Grazia, Coveteur, Dazed, Stylist, and Glamour. She is also a brand consultant and has worked with the likes of The Inkey List on campaign messaging and branded copy. She’s obsessed with skincare, nail art and fragrance, and outside of beauty, Rebecca likes to travel, watch true crime docs, pet sausage dogs and drink coffee. Rebecca is also passionate about American politics and mental health awareness.

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