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    1. Beauty
    2. Hair

    A hair expert just confirmed that ghost waves are going to be *the* most popular hairstyle for spring

    And they couldn’t be easier to recreate at home

    Mica Ricketts's avatar
    By Mica Ricketts
    Published 10 March 2025 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    model with ghost waves in brunette hair, sunglasses, wool blazer
    (Image credit: Getty Images / Edward Berthelot / Contributor)
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    There’s one thing that seems to be uniting the biggest hair trends of 2025, and that’s a drift towards more low-maintenance, genuinely wearable styles with a real focus on hair health. High-shine finishes and a shift towards rich, buttery hair colours mean that the dominating hairstyles this year will walk the line of looking incredibly expensive yet being easy enough to recreate at home. And the latest trend about to take off fits this bill perfectly: ghost waves.

    Renowned for his ability to spot a hair trend before it hits the mainstream, hairstylist and trend forecaster Tom Smith recently touted ghost waves as a style to watch for spring/summer—and I’m already obsessed.

    A post shared by TOM SMITH HAIR STYLIST (@tomsmithhd)

    “There’s something so luxurious and expensive about hair where even people in the industry can’t quite see how it’s been created,” explains Tom. “I've been gathering references for the last six months of hair becoming more unstructured and more irregular in its pattern, and ghost waves are the counter-option to big bombshell glamour for those who want a more lived-in, relaxed look.” Ahead, everything you need to know about the trend that’s about to take off for spring.

    What are ghost waves?

    Beachy, mermaid-esque waves roll around every spring-summer as a textured hair trend, but ghost waves feel like a modern update on the trend, thanks to their slightly more unstructured finish and undone ‘90s feel. “Ghost waves are the next progression [of beach waves]. Even more irregular, organic and fluid in their approach and far from perfect,” explains Tom. And, even better, Tom believes they’re the “easiest waves you’ll ever style”. In fact, he jokes that to really achieve ghost waves you actually need to “curl your hair badly for it to look less regular and more imperfect”.

    How do you achieve ghost waves?

    If you’re a pro like Tom or a dab hand with hair straighteners, then straightening irons are a great way to start. “Simply holding the hair in place and tapping heat through while gently bending the hair can give the organic look,” says Tom. “It’s about not doing the same thing on every section of the head and utilising any natural wave or pattern where it exists.”

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    If you’re less handy with a hair tool, like me, then a mermaid waver can also be a great option. “Ideally, choose one that has a temperature dial you can lower and make sure that your sections are not straight or perfect to start with,” advises Tom. “Hold the tool at different angles as you move down the strand and then massage or manipulate the waves while they’re hot to soften and relax the look.” Rather than a structured, Hollywood wave, Tom explains that you’re after more of an “accidental-looking bend” in the hair.

    Alternatively, if you want to skip heat styling entirely and your hair has some natural texture that will hold a wave, then Tom suggests “sleeping in twists or braids”. However, in this instance, you want to make sure that you don’t do the braids too perfectly. “While we don’t want a fluffy or frizzy finish, we also don’t want anything too set or symmetrical,” says Tom.

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    Ghost wave inspiration

    Ready to give ghost waves a whirl? Ahead, some of the best effortlessly textured hair looks to inspire your spring style.

    A post shared by Christian Wood (@cwoodhair)

    Jodie Comer ticks off both breezy texture and lived-in hair colour with this blonde, beachy style.

    A post shared by Nina Park 박니나 (@ninapark)

    Proving that you don't have to compromise on polish when wearing an effortless hair style, Lily Aldridge's high-shine ghost waves are utterly beautiful.

    What to read next
    • Beauty Moodboard SS27 ’90s Kate Moss, Stevie Nicks and “Digital” Skin—The Beauty References to Inspire You for the Season Ahead
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    • How to make your blow dry last I've Been Styling Celebrity Hair for 30 Years—Here's How to Make Your Blow-Dry Last for Days

    A post shared by Bryce Scarlett (@brycescarlett)

    I'm obsessed with Daisy Edgar-Jones's cool girl waves and fluffy, feathered fringe.

    A post shared by LAURA HARRIER (@lauraharrier)

    Laura Harrier's blunt '90s bob is only elevated by a whisper of undone waves. So chic.

    A post shared by Christian Wood (@cwoodhair)

    With all the volume of a full blowout, Sophie Turner's bright blonde S-waves are totally glam.

    The best products for styling ghost waves:

    From the styling tools to the finishing products, we have some of the best products for keeping your ghost waves looking perfectly undone all day. Tom recommends a styling cream for thicker, more coarse hair to add polish, while a styling powder will boost volume and elongate texture on finer hair.

    BaByliss PRO Titanium Expression Deep Waver

    BaByliss PRO Titanium Expression Deep Waver
    £32.90 AT LOOKFANTASTIC (WAS £70)

    ghd Mini Hair Straighteners

    GHD Mini Hair Straighteners
    £149 AT AMAZON

    Olaplex N°6 Bond Smoother

    Olaplex N°6 Bond Smoother
    £21.95 AT SEPHORA

    Hair by Sam McKnight Cool Girl Barely There Texture Mist

    Hair by Sam McKnight Cool Girl Barely There Texture Mist
    £28 AT CULT BEAUTY

    Mica Ricketts
    Mica Ricketts
    Freelance Beauty Editor and Contributor

    Mica Ricketts is a freelance beauty editor and contributor to Marie Claire. She has written for titles including Refinery29 and Who What Wear UK, and also works with beauty brands on content messaging and marketing copy. She was previously Who What Wear UK's beauty editor. As someone that has tried basically every acne product on the market, she has a particular passion for debunking skincare myths and finding products that work. Plus, with two small children at home she is all about time-saving beauty routines that boost glow and disguise dark circles.

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