
Denise Primbet
Denise is an award-winning beauty journalist with years of experience in the industry, writing about everything from makeup and skincare to perfume and haircare. Having interviewed celebrities like Khloe Kardashian and Winnie Harlow, Denise's vast writing portfolio also includes a number of product reviews, buying guides, first-person features and deep-dive explainers. To support her content, she regularly quizzes industry experts, including dermatologists, hair stylists and celebrity MUAs for the latest scoop in the beauty biz.
Since Denise tests dozens of new beauty launches on a daily basis, she knows all about what makes a product truly unique and innovative. Through her writing, Denise also aims to champion Asian representation and diversity within the beauty industry. When she's not trying out the latest lip balm release, you can find her playing cosy video games and attending to her regular dog mum duties.
Latest articles by Denise Primbet
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If You’re Into ‘Barely-There’ Fragrances, Rice Perfumes Might Be Your New Obsession
Cosy, clean and fluffy.
By Denise Primbet
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I Spent Years Perfecting My Rota of Make-up Brushes and Nothing Compares to This Line-up
All the best makeup brushes, tried & tested
By Denise Primbet
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I'm Calling It: Tatcha's New 'Milky' Moisturiser Is The Only Formula I'll Be Reaching For All Summer
All the glow, minus the heavy feel.
By Denise Primbet
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I'm a Sucker for Versatile Formulas, and These Multi-Purpose Make-up Crayons Have Been an Absolute Game-Changer
One of Hailey Bieber's favourite lip liners now comes in crayon form.
By Denise Primbet
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Can Your Skin Type Change Over Time? Three Derms Weigh In on the Signs to Look out for
Plus, how to adjust your skincare accordingly
By Denise Primbet
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This Hailey Bieber-approved beauty brand finally landed in the UK—here's my honest verdict on its best-selling products
From rosacea skincare saviours to cult makeup heroes.
By Denise Primbet
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I Used to Love a Minimalist Mani, Until I Discovered 'Dopamine' Nails—They're Perfect For Festival Season
We love intricate nail art
By Denise Primbet
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I wore a neuroscience perfume for a month, and everyone around told me I smelled "confident"
My honest verdict on Power Self by Initio
By Denise Primbet
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I’ve Been Gatekeeping this Korean Perfume Brand—Each Scent is *So* Unique, and it's Finally Launched in the UK
The antidote to smelling like everyone else
By Denise Primbet
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'Sorbet Blush' Is The Juiciest Make-up Trend For The Summer—Here's How To Nail It, According To 3 MUAs
Fresh and bold
By Denise Primbet
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Behind the Cover Look: How to Get Jessica Biel’s Effortless Glowy Base
Renowned make-up artist Kara Yoshimoto shares her tips and tricks
By Denise Primbet
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I recreated my entire makeup routine from when I was 17—surprisingly, these are the products I still reach for a decade later
True ride-or-dies
By Denise Primbet
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Creamy, decadent, and surprisingly complex—here's why I'm obsessed with marshmallow perfumes
Soft, feminine energy, bottled
By Denise Primbet
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Puzzled over the best wedding lip combo? I quizzed 4 MUAs on their top recommendations
How to elevate your pout for your special day
By Denise Primbet
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This tinted moisturiser made me ditch my foundation altogether, and I don't see myself going back
The best skincare/makeup hybrid I’ve tried in 2025
By Denise Primbet
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The 2025 Met Gala just proved that matte make-up is making a big comeback
A soft, blurred complexion is *chef's kiss*
By Denise Primbet
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The most show-stopping Met Gala 2025 beauty looks we can't stop thinking about
Dramatic cat-eye and slick hair galore
By Denise Primbet
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There’s a big difference between sensitive and *sensitised* skin—here are four derms on the key distinctions
Plus, ways to approach both
By Denise Primbet
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Hands down, these are the best wedding foundations for each skin type
That bridal glow, bottled
By Denise Primbet
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This iconic rose perfume is a compliment magnet—it makes me feel ‘put together’ after just one spritz
Grown-up and elegant, yet not at all dated.
By Denise Primbet
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I’m not easily swayed by trends, but this easy swap earned me my most complimented make-up look to date
Pastels in spring, inspired
By Denise Primbet
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I always admired my Mum's effortless approach to beauty—6 simple yet effective tips beauty editors learnt from theirs
From timeless perfume advice to non-negotiable haircare tips
By Denise Primbet