
Denise Primbet
Denise is an award-winning beauty journalist with years of experience in the industry, writing about everything from makeup and skincare to perfume and haircare. Having interviewed celebrities like Khloe Kardashian and Winnie Harlow, Denise's vast writing portfolio also includes a number of product reviews, buying guides, first-person features and deep-dive explainers. To support her content, she regularly quizzes industry experts, including dermatologists, hair stylists and celebrity MUAs for the latest scoop in the beauty biz.
Since Denise tests dozens of new beauty launches on a daily basis, she knows all about what makes a product truly unique and innovative. Through her writing, Denise also aims to champion Asian representation and diversity within the beauty industry. When she's not trying out the latest lip balm release, you can find her playing cosy video games and attending to her regular dog mum duties.
Latest articles by Denise Primbet
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Meet the C-French: This Season’s Most Elegant Minimalist Nail TrendA new take on a timeless classic
By Denise Primbet
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I Asked 4 Fragrance Experts Which Scent to Wear to a Job Interview—These Are Their PicksHow to leave a lasting impression
By Denise Primbet
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From Bone Broth to Pearl Powder—5 East, Central and South East Asian Women on Their Cherished Beauty RitualsMeet the beauty routines rooted in heritage
By Denise Primbet
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Korean Toner Pads Are My Ultimate Skincare Flex—Here's 5 Formulas I Can't Get Enough OfSkincare innovation at its peak.
By Denise Primbet
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I Asked ChatGPT To Recommend 7 Perfumes Based On My Personality—The Results Were SurprisingFragrance discovery at its peak
By Denise Primbet
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Since Trying e.l.f. Halo Glow, I’ve Stopped Wearing Foundation (Yes, It's That Good)Lightweight, glowy, budget-friendly brilliance
By Denise Primbet
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Meet the 'Cool Girl' Scandi Perfumes That Smell Effortlessly Put-Together'Quiet luxury', bottled
By Denise Primbet
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Not To Brag, But Since Prioritising These Korean Skincare Ingredients, My Skin Has Never Looked BetterAs recommended by derms
By Denise Primbet
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Milky Toners Transformed My Skin—After Years of Trial and Error, These Are the Ones I Swear BySoothing formulas to quench the skin.
By Denise Primbet
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Behind the Cover Look: Get Dove Cameron's Playful Summer LookSponsored by Urban Decay
Vibrant, fun and effortlessly cool
By Denise Primbet
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I Can Never Get My Lip Liner to Last, But This Stain Convinced Me to Ditch Every Other Formula I OwnEffortless precision and lasting pigment.
By Denise Primbet
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Korean Make-Up Taught Me to Embrace My Asian Features—These Are the Holy Grail Formulas I Swear ByTruly cutting-edge formulas
By Denise Primbet
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If You’re Into ‘Barely-There’ Fragrances, Rice Perfumes Might Be Your New ObsessionCosy, clean and fluffy.
By Denise Primbet
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I Spent Years Perfecting My Rota of Make-up Brushes and Nothing Compares to This Line-upAll the best makeup brushes, tried & tested
By Denise Primbet
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I'm a Sucker for Versatile Formulas, and These Multi-Purpose Make-up Crayons Have Been an Absolute Game-ChangerOne of Hailey Bieber's favourite lip liners now comes in crayon form.
By Denise Primbet
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I'm Calling It: Tatcha's New 'Milky' Moisturiser Is The Only Formula I'll Be Reaching For All SummerAll the glow, minus the heavy feel.
By Denise Primbet
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Can Your Skin Type Change Over Time? Three Derms Weigh In on the Signs to Look out forPlus, how to adjust your skincare accordingly
By Denise Primbet
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This Hailey Bieber-approved beauty brand finally landed in the UK—here's my honest verdict on its best-selling productsFrom rosacea skincare saviours to cult makeup heroes.
By Denise Primbet
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I wore a neuroscience perfume for a month, and everyone around told me I smelled "confident"My honest verdict on Power Self by Initio
By Denise Primbet
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I’ve Been Gatekeeping this Korean Perfume Brand—Each Scent is *So* Unique, and it's Finally Launched in the UKThe antidote to smelling like everyone else
By Denise Primbet
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'My Eid Beauty Routine is Unapologetically Intentional'—5 Muslim Beauty Insiders on their Tips for Feeling their Best for Eid al-Adha"It's like the Met Gala for Muslims"
By Denise Primbet
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'Sorbet Blush' Is The Juiciest Make-up Trend For The Summer—Here's How To Nail It, According To 3 MUAsFresh and bold
By Denise Primbet
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Behind the Cover Look: How to Get Jessica Biel’s Effortless Glowy BaseRenowned make-up artist Kara Yoshimoto shares her tips and tricks
By Denise Primbet
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I recreated my entire makeup routine from when I was 17—surprisingly, these are the products I still reach for a decade laterTrue ride-or-dies
By Denise Primbet
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Creamy, decadent, and surprisingly complex—here's why I'm obsessed with marshmallow perfumesSoft, feminine energy, bottled
By Denise Primbet
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Puzzled over the best wedding lip combo? I quizzed 4 MUAs on their top recommendationsHow to elevate your pout for your special day
By Denise Primbet
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This tinted moisturiser made me ditch my foundation altogether, and I don't see myself going backThe best skincare/makeup hybrid I’ve tried in 2025
By Denise Primbet


