We couldn't believe the masterful elegance that is Fendi's latest fashion film. We watched, in complete silence, from start to finish.
Directed by Ruth Hogben it showcases the fashion house’s pre-fall AW13-14 collection.
Fendi goddesses are suspended and magisterial, writhing and twisting, or marching as though underwater in slow motion.
Coats ripple and silk dresses balloon to a pulsating and eerie soundtrack.
Watch it below, it’s two minutes of pure genius.