Georgia May Jagger fronts H&M's new Rock 'n' Roll Mansion collection

Fiona Raisbeck

When H&M decided to launch its latest rock 'n' roll-inspired collection, who better to front it than music and fashion progeny Georgia May Jagger?

The British model, who is the daughter of Rolling Stones legend Mick Jagger and catwalk icon Jerry Hall, will star as the face of the high street giant's Rock 'n' Roll Mansion campaign, which will launch in February. But to whet our sartorial appetites we've been given a taster of the ads with some behind-the-scenes pictures.

The images show the 20-year-old on the h&m fashion shoot with superstar photographer Terry Richardson at a sprawling English mansion. The starlet is seen modelling highlights from the collection – think a grey tweed shift dress, white skinny jeans and a sleevless biker jacket – and is styled like a Swinging Sixties siren complete with Brigitte Bardot-esque beehived hair and heavily kohled eyes.


In one shot, Georgia is seen lying seductively on the top of a white Yamaha piano, while in another she's perched on some stairs strumming an electric guitar.

Georgia said of the new h&m range: 'I love the dress! It’s such a versatile piece, and full of new rock ‘n’ roll spirit.'

She added: 'I think music influences fashion and has done so for generations. Music creates a certain mood and then people dress accordingly. I think it’s all quite closely intertwined.'

The H&M Rock 'n' Roll Mansion spring/summer 2013 collection will hit stores nationwide and the web later this year.




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