Debenhams has just launched the Scandi shop of dreams
If you've always dreamed of dressing more Scandi, then Debenhams' new SS18 collection is the one for you, because the high-street store has teamed up with five premium Nordic brands for it (Lollys Laundry, minimum, mbyM, Six Ames and Stella Nova).
Each brand has its own take on Nordic style, from Lollys Laundry's bohemian prints and palettes to Minimum's clean crisp lines and asymmetric prints for a contemporary spin on casuals.
Meanwhile, mbyM “made by MESSAGE” presents a relaxed palette of muted tones with raw finishes, Six Ames focus on pristine quality and sophisticated styles with a French twist, and the Stella Nova collection is all about contrast - think electric prints juxtaposed with romantic frill styles.
The entire collection is available to shop online and in stores now, with prices ranging from £45 to £259. Keep up to date with all the Debenhams offers here. Shop our curated edit below.
Shop now: Stella Nova - Multi-coloured 'Garden' floral printed midi skirt for £159 from Debenhams
Shop now: Minimum - White abstract stripe print 'Hillborg' chiffon high neck blouse for £60 from Debenhams
Shop now: Lollys Laundry - Yellow leaf print chiffon high neck full length shirt dress for £110 from Debenhams
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Shop now: Six Ames - Light blue 'Valentina' chambray shirt for £79 from Debenhams
Shop now: mbyM - Pink suede 'Nana' biker jacket for £300 from Debenhams
Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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