Uniqueness launch new collection and concept

The super cool brand released a collection that can be worn right here (well if the sun keeps shining) and, thanks to their advanced technology, right now

Super cool brand Uniqueness has released a collection that can be worn right here (well if the sun keeps shining) and, thanks to their advanced technology, right now.

Refusing to bow to fashion seasons, designer Alessandra Facchinetti showcased a bright, breezy collection in Milan that was available to buy online a few hours later and delivered to customers within 48 hours.

Now that’s what we call fast fashion!

The feminine wearable collection combined sporty luxe and baroque references - both timely themes.

And Facchinetti’s innovative attitude doesn’t stop there. Wanting to make the website more interactive, the former Valentino designer has created a ‘Cast’ concept.

Every week she will update her online mood boards to give visitors an insight into how her creative mind works. Visitors to the site will also be invited to contribute their own content of inspiration with the aim of creating a 'user generated collection with global participation.'

So for Uniqueness’ next collection not only will you be able to wear it a couple of days after it makes its public debut, but you may have even played a part in creating it too.

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