This is what H&M really stands for
It makes SO much sense


It makes SO much sense
From how you correctly pronounce ASOS to why Ray Bans are called that, it seems we learn something new (and totally obvious, let’s be honest) every day in the fashion world.
Today’s lesson: what the letters H and M actually stand for. As in H&M, our favourite Swedish high street fashion store (that’s until Arket launches that is).
The more in-the-know of you will know that it’s short for Hennes and Mauritz. But do you know what they actually mean?
Let us explain: when the store was first launched in 1947, it was just called Hennes, which is the Swedish word for ‘hers’. Why? It only sold womenswear at the time.
Fast forward to 1961, and the store bought another brand, Mauritz Widforss, which sold hunting and fishing gear. Random, we know.
Thus it became Hennes and Mauritz, and branched out into kids and menswear.
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But the store only took its abbreviated H&M name in 1974, and all the shops got rebranded.
Now you can feel super smug next time the subject comes up.
Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
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