Oh. We get it now.
Words by Jadie Troy-Pryde
When you’re starting a business from scratch, there are a few things you need to think about if you want to make it a roaring success. Start small, make a plan and be brave are the tips you’ve probably heard already. You may even follow in the footsteps of Katie Holmes who has swapped the bright lights of Hollywood for Harvard Business School to move in a different direction entirely.
And when it comes to starting a digital business the rules change completely – just ask super blogger, Louise Pentland.
But one of the most important aspects is your branding – and at the very core, your brand’s name. Oh, what’s in a name? A lot it seems, because it can determine whether or not you’ll cheat on your partner, and also how physically fit you are (apparently).
So getting the name of your business right is imperative, which is why when you realise how Ray-Ban got their name you’ll probably kick yourself.
The luxury sunglasses brand are famous for their Aviator and Wayfarer styles, with A-listers and us normal people alike donning the eyewear when the sun finally comes out.
And just think for a second – what is the purpose of a pair of sunglasses? To protect your eyes from the harsh rays of the sun, of course. To ban the ultraviolet rays from damaging your peepers. To ban the rays.
They’re an effective Ray-Ban(ner).
Brb, we need a lie down while we question everything we’ve ever known.