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    1. Celebrity News

    WATCH: First TWO American X Factor adverts!

    'He's back' pronounces the first ad, over an image of Simon Cowell, while the second asks: 'Have you got it?'

    By Marie Claire
    Published 7 February 2011 In News

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    Simon Cowell X Factor US advert - American, X Factor, 2011, America, watch, first, two, second, advert, teaser, trailer, He's Back, Have you Got it?, Celebrity, news, Marie Claire
    Simon Cowell X Factor US advert - American, X Factor, 2011, America, watch, first, two, second, advert, teaser, trailer, He's Back, Have you Got it?, Celebrity, news, Marie Claire
    (Image credit: Fox)
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    'He's back' pronounces the first ad, over an image of Simon Cowell, while the second asks: 'Have you got it?'

    It's coming soon... Check out the first two official adverts for the American series of the X Factor!

    LOOK BACK AT THE STYLE HIGHS & LOWS DURING THE X FACTOR 2010 HERE!

    The first teaser trailer debuted during the Super Bowl game in the US last night, entitled 'The UnXploding Simon' by broadcasters Fox.

    The 30-second clip shows an explosion in reverse, with thousands of tiny X shapes flying through the air to form a cross-armed Simon Cowell, with the banner behind reading: 'He's Back.'

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    Simon Cowell X Factor US advert - American, X Factor, 2011, America, watch, first, two, second, advert, teaser, trailer, He

    Frustratingly, it holds no clue as to who might be joining him on the illustrious judging panel, but it's still enough to get us more than a little bit excited...

    Simon Cowell X Factor US advert - American, X Factor, 2011, America, watch, first, two, second, advert, teaser, trailer, He

    The explosive ad cost a reported $3million to air, and reached an estimated audience of 100 million people - revealing that the show would be coming to US channel Fox in the fall.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Simon Cowell X Factor US advert - American, X Factor, 2011, America, watch, first, two, second, advert, teaser, trailer, He

    But by our calculations, if this year's British X Factor were to stick to its usual schedule of first hitting screens around September/October time, this would mean a definite timetable clash...

    The second advert, shown on the Fox website, features a selection of music megastars, including Katy Perry, Lady Gaga and Madonna, along with the titles: 'They've got it.'

    The ad then wraps up with the now familiar image of Mr Cowell underneath the banner: 'Have you got it?'

    Simon Cowell X Factor US advert - American, X Factor, 2011, America, watch, first, two, second, advert, teaser, trailer, He

    The rumour mill has been rife with whispers over the past couple of days, hinting that Cheryl Cole

    LOOK BACK AT THE STYLE HIGHS & LOWS DURING THE X FACTOR 2010 HERE!

    FROM POPSTARS TO THE X FACTOR, SEE CHERYL COLE'S STYLE EVOLUTION

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