The Herb Hero

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  • Who knew the herb more commonly used in curry could have such fabulous effects on hair?

    This is a Marie Claire advertorial

    Who knew the herb more commonly used in curry could have such fabulous effects on hair? Turmeric has been used for thousands of years in Ayurveda — the ancient Indian art of wellness — to treat many conditions and illnesses. Because of its preservative properties, it was considered more precious than gold, and is widely known as an anti-irritant. Certified organic turmeric is one of the powerful ingredients in invati™ solutions for thinning hair. Aveda looked to the wisdom of Ayruveda when creating Densiplex™, their exclusive, invigorating blend containing ginseng and certified organic turmeric that helps power invati™. This 97% naturally derived*, 3-step system- of Exfoliating Shampoo, Thickening Conditioner, and Scalp Revitalizer, targets dry tight scalps and thinning hair to reinforce the feel of hair strength and enhance the appearance of fullness.

    This wonder herb is not only a hair hero for those of us suffering the visible signs of hair thinning and loss, but also for the local communities in rural India that grow it. Together with the environmental charity Global Greengrants Fund, Aveda supplied a grant to provide a year-round water system for the growers’ community. Women in the Umbari village no longer have to travel up to 6 hours a day to collect clean drinking water. We’d say that was as good as gold indeed!

    Whether you fear the frizz or dream of smooth, straight locks, find out how YOU can get your dream hair with Aveda and Marie Claire.

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    *From plants, non-petroleum minerals or water. Learn more at

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