Kate Moss’ daughter just landed her first beauty campaign and there’s no surprise which brand it is

The first of many?

Lila Moss, Kate Moss’ 16-year-old daughter, just landed her first beauty campaign. It was revealed that she will be the 2019 face for a huge international beauty brand. The youngster has just celebrated her sweet 16, so that’s not a bad birthday present is it?!

The big beauty brand? Marc Jacobs Beauty. Marc Jacobs just happens to be one of her mother’s good friend, having first met him when she walked the catwalk for his collection for Perry Ellis back in 1993.

The designer took to Instagram yesterday to announce Lila’s new role, documenting the times he had met the supermodel’s daughter. ‘At just 6 years old, Lila’s strong character, demeanor and great beauty was already very apparent,’ Jacobs explains. ‘The next time I saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater.’

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When I met @lilamoss for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family. At just 6 years old, Lila’s strong character, demeanor and great beauty was already very apparent. The next time I saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater. This past July is the last time I saw Lila when Kate brought her to the set of our @marcbeauty campaign shoot with @davidsimsofficial. It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis’ Spring/Summer 1993 Grunge Collection. Kate and I became very close after the Grunge Collection and remain lifelong friends (much of which is very well documented!). When Lila came to NYC to work with us in July to be the face of our latest beauty campaign it felt a bit like an intersection of my personal and professional life coming full circle as we gathered in the studio with @davidsimsofficial, @kegrand, @guidopalau, @dianekendal and @katemossagency. It is with great pride and a full heart that I share this (first) image from our shoot with the incredible @lilamoss in her first ever campaign for @marcbeauty. Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully. Thank you, Lila, for being a part of this extremely special project and thank you, @katemossagency and @jeffersonhack for allowing us the privilege to work with your beautiful daughter. Love, Marc

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This is the only image that’s been released so far, the entire campaign will first appear at Harvey Nichols, the brand’s new exclusive retail partner, in six days on the 11th October. And we know it’s going to be beautiful because it had a five-star team working on it – shot by David Sims, creative direction by Katie Grand, makeup by Diane Kendal, hair by Guido Palau and nails by Jin Soon Choi.

Like we said, not a bad 16th birthday present.

In the image, Lila is wearing Fineliner Ultra-Skinny Gel Eye Crayon in (Grape)vine; one of five brand new, limited-edition colours that will come out with the Spring 2019 collection. If you want to try out the eyeliner asap, the brand has an existing shade that’s super similar.

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The Fineliner is a smooth, waterproof eyeliner with a transformative gel formula which glides on precisely for flawless application, then sets in place for all-day wear.

We cannot wait to see the rest of the shoot.

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