They're the first high street store to do it
Superdrug has announced that they will be offering their customers free breast cancer checks and consultations in stores, and they have become the first high street shop to do so.
As part of a new partnership with breast cancer awareness charity CoppaFeel!, they'll be rolling out the new service from Tuesday 20th March across their 56 in-store health clinics nationwide. After pre-booking an appointment, customers can talk to a trained nurse who will be on hand to advise them how to check their breasts for cancer symptoms.
For anyone who is unsure - or doesn't feel confident - examining themselves, it's an opportunity to learn how to check your breasts properly and be able to spot anything that isn't quite right. The nurses, who have been trained by CoppaFeel!, offer non-contact breast cancer checks, instead offering support and advice so that you will be able to check yourself regularly at home.
You can book your free appointment here.
Superdrug surveyed 2,000 women and found that a staggering 82% of participants didn't feel comfortable talking about any changes they noticed when it comes to their breasts. They hope that the new service will support over 100,000 women in the first year.
Sophie Dopierala, Director of Education and Health Comms at CoppaFeel! said: 'Our annual research shows for most women who aren't checking their breasts, knowledge on what to look for remains the main barrier.
'We are delighted to announce our partnership with Superdrug. Using their trained nurses to encourage people on how to check their boobs or pecs will ensure we are reaching a whole new audience with the breast awareness message.'
Dr Pixie McKenna, Superdrug's health and wellbeing ambassador, added: 'Once you know how simple checking your breasts is, it can save your life.
'I am so pleased to see Superdrug nurses will be taking this initiative to all patients, everyone should be able to check whether on themselves or a partner, or even talking it through with a friend - the more conversations the better!'
What a fantastic initiative.
Let's hope more high street stores follow suit!
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Jadie Troy-Pryde is News Editor, covering celebrity and entertainment, royal, lifestyle and viral news. Before joining the team in 2018 as the Lifestyle and Social Media Editor, she worked at a number of women’s fashion and lifestyle titles including Grazia, Women’s Health and Stylist, and now heads the Marie Claire UK news desk.
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