How Bumble’s latest campaign champions diversity in networking

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  • Bumble has come a long way since it burst onto the scene in 2014. It’s not just another dating app – with 66 million users worldwide, it’s a platform to people to connect in all sorts of ways whether you’re looking for love, friendship or to fill up your contacts book with fellow professionals.

    Now, Bumble’s latest campaign has been designed with diversity within networking in mind. Find Them On Bumble Bizz: London Edition has launched to shine a light on the diverse leaders of businesses, founders and entrepreneurs in the capital, featuring the city’s rule-breakers, risk-takers and game-changers.

    The app has handpicked 53 Bumble Bizz users for the campaign, from Grind’s Founder and CEO, David Abrahamovitch, to Becky Richards, co-founder of Foundation.FM to Tristan Thomas, Monzo’s Head of Marketing, showcasing the people ‘who keep this city buzzing’. Forget the Insta-celebs, Bumble is focusing on diversity to find individuals that excel in a myriad of industries and professions, from designers to doctors, artists to bankers, entrepreneurs to activists.

    Bumble is also launching their first ever free newspaper to support the campaign, featuring interviews and career advice from the inspiring Londoners, which will be handed out at 22 tube stations across the city. It will tell the stories of real people who have used the platform to connect professionally and are genuinely passionate about the project.

    Louise Troen, Bumble’s VP of Intl Marketing & Communications, said: ‘We’re always looking for new ways to inspire our users so they feel confident enough to go after what they want and Find Them On Bumble: London Edition is a way for aspiring Londoners to be inspired by the existing movers and shakers on Bumble Bizz.

    ‘By championing some of our incredible existing users, we’re showing Londoners what can happen when they go after what they want and make the first move – or next move – in their career.’

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