The 'vanilla girl aesthetic' is here, and it's TikTok's antidote to summer's 'weird girl' trend

Minimalism is back.

Vanilla Girl Aesthetic
(Image credit: Getty)

Another day, another Tiktok trend to talk about. The look sweeping the video platform this week? None other than the 'vanilla girl aesthetic.' With 130 million views and counting, this trend is one that champions all things beige, cream, cosy and minimalist. 


♬ original sound - ౨ৎ

As far as your winter wardrobe is concerned, this trend could not have come at a better time. Think off-white-cable knit jumpers, neutral-toned scarves and oversize cream coats. It's all about wearing different shades of the same colour and keeping the look as pared back as possible. According to Pour Moi, Google searches for 'vanilla girl' have risen 78% in the last month, globally.

Vanilla Girl Tiktok trend

(Image credit: Getty)

In a year when we've seen maximalism reign supreme, the 'vanilla girl' trend feels like a major step change, representing the antithesis to this summer's 'weird girl' look. 

From Tiktok to Instagram, people were embracing a more is more, over-the-top aesthetic, which saw different prints, colours and textures styled together in looks that purposefully mismatched. As many publications reported at the time, the style was championed most prominently by supermodel Bella Hadid

If the 'weird girl' trend felt a little too out there for you, then 'vanilla girl' might just be the solution you've been searching for. 

The beauty of this aesthetic is that it doesn't feel particularly trend-led meaning that investing in pieces that embody the look (cream slip skirts, white knit jumpers, beige scarves etc) will actually result in investing in staples that you'll wear for years to come. 

This isn't a wear-once-and-throw-away kind of look. No, the 'vanilla girl' represents all that is classic and timeless.

Vanilla Girl Aesthetic

(Image credit: Getty)

Interested in emulating the 'vanilla girl aesthetic' this winter? Keep scrolling to shop the best vanilla girls buys below. 

Shop the Vanilla Girl Aesthetic: 

Zoe Anastasiou
Fashion Editor

Zoe Anastasiou is a Fashion Editor with over eight years of experience working across digital publications in New York, London and Australia. She has contributed to publications including Harper’s BAZAAR and ELLE Australia, and was the Fashion and Social Media Editor at Who What Wear UK before joining Marie Claire.