Remember that sell-out Zara jacket which was such a hit that it had its own Instagram account? Well it's got some serious competition this summer, in the form of a dress, also by the Spanish high-street brand.
Introducing the £39.99 polka dot smock dress worn by women of all ages the world over, which you'll see under the account @hot4thespot.
The 137 pictures on the account (it's still taking submissions FYI) prove that the dress' popularity is no doubt due to its versatility.
You'll see it worn loose with hiking sandals or trainers, or teamed with a black belt and heels.
There are also no limits to which activity you choose to partake in while wearing said dress. You can clearly go for afternoon tea, do a cookery class, party at a festival or, if you're feeling particularly daring, ride a bike.
And the good news is after selling out, it has been re-stocked in all sizes, so you too can get in on the spot action.
Shop now: PRINTED DRESS for £39.99 from ZARA
And perhaps make an appearance on Instagram too.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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