The Reformation x Jimmy Fairly Collab is Back for Round Two, and the Sunglasses are Cooler than Ever
The collection has just dropped online
Besides selling out within seconds, the sign of a fashion collaboration that’s a genuine stroke of genius is when it happens not once, but twice. That’s precisely the case with Reformation x Jimmy Fairly, that almost broke the internet last year with its collection of stylish sunglasses—so much so that the brands have joined forces once again.
Blending Reformation’s LA cool-girl aesthetic and Jimmy Fairly’s signature French chic, the new collection from the design duo is made up of seven sunglasses in various colourways, each more covetable than the last.
Think: oversize vintage-style frames, sleek cat-eye silhouettes, Nineties-inspired micro styles, fun pops of colour, and a few sell-outs from the first collection, in case you missed out the last time around.
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And the timing really couldn’t be better, either. The Reformation x Jimmy Fairly collection just dropped online and in stores today, 15th May, just as we find ourselves in the midst of a particularly glorious UK-wide heatwave—not to mention on the cusp of all those long-awaited summer holidays.
So, really, at this time of year, refreshing your repertoire with a new pair of sunglasses is pretty much essential—and even more so given all pairs retail for an extremely honest £150. A relative bargain when you consider that most must-have designer sunnies cost upwards of £300 nowadays…
And the cherry on top? In keeping with Reformation’s dedication to reducing its environmental impact, the full collection is made with 100% plant-based and biodegradable bio-acetate as opposed to virgin materials, meaning you can also shop (largely) guilt-free.
Tempted? Us, too. Keep scrolling to shop the full collection now, before everyone else does. And in the meantime, enjoy dreaming up the countless chic summer outfits and wedding guest looks you’ll be able to pair them with. Trust me: they’re cool enough to elevate even the simplest of ensembles.
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